What About All The People Who DON’T Buy From You?

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Here’s a question for you…

For any given launch or marketing campaign you run, what percentage of folks who check it out end up buying from you?

I figure it’s roughly 2%, give or take a bit.

That means that 98% of people who view your launch and tune into your marketing don’t buy from you.

But even though that 98% didn’t buy… they are crucial to your success. 

Here’s how I think about it.