Summary
Zach Tolan is a music teacher who was once driving 1,000 miles a week to teach piano lessons. When funding cuts threatened his income, Zach faced a crossroads.
Instead of giving up, he used Product Launch Formula® to completely transform his business – going digital, doubling his students, and reclaiming his time.
If you’ve ever wondered how to take control of your business and your life, Zach’s story is a must-read.
From 1,000 Miles a Week to a Dead End
When Zach Tolan started teaching piano, his life was anything but simple. He spent six days a week driving over 1,000 miles to teach private lessons across West Michigan. He loved the work, but the constant travel, brutal winters, and gas expenses were taking their toll.
Eventually, Zach transitioned to teaching online and creating virtual courses for schools. It felt like a dream – until the funding for his programs was cut. His income was tied to a single source, and when that dried up, so did his livelihood. Zach needed a solution.
That’s when he found Product Launch Formula® (PLF).
Discovering the Launch Blueprint
Zach first heard about me on Amy Porterfield’s podcast. Intrigued, he started exploring PLF.
“Every expert I found seemed to point back to Jeff,” Zach said. “He wasn’t just teaching strategies – he was teaching the people who shaped the industry.” Those were his words.
The structured blueprint of PLF was exactly what Zach needed. He had no background in marketing, but the step-by-step system made sense. More importantly, it gave him hope that he could create a stable, scalable business from home.
Turning Skepticism into Success
Zach’s first launch came at the height of the 2020 lockdowns. Parents were skeptical about online piano lessons for young kids – it sounded impractical, maybe even impossible.
But instead of convincing them, Zach showed them. He offered a free online piano camp for kids. With a simple setup – Zoom, screen sharing, and a lot of enthusiasm – he taught songs like “Twinkle Twinkle” and “Star Wars.”
Parents saw the transformation in just a few days. When Zach invited them to sign up for ongoing lessons, the response was overwhelming. His first launch brought in 159 students – more than double his previous teaching peak.
“I used to teach 69 students in a week,” Zach shared. “After my first launch, I had 159. It wasn’t just competitive with in-person lessons – it was better.”
A Total Life Transformation
It feels very overwhelming how PLF played its part in growing Zach’s business… Although he himself was very determined and ambitious.
→ From 1,000 Miles to 8 Hours a Week
Zach went from driving 1,000 miles a week to teaching just 8 hours spread over four days. Instead of braving icy roads, he teaches group lessons from home with a cup of coffee nearby.
→ Financial Security with Multiple Clients
Instead of relying on one school district, Zach’s income now comes from over 100 families. This diversification gives him the stability and freedom he always wanted.
→ More Time for Family
With his streamlined schedule, Zach can homeschool his son, enjoy breakfast together, and spend more time creating – whether it’s new teaching materials or just having fun.
Why PLF Works for Anyone
When asked if PLF could work for others, Zach doesn’t hesitate.
“Anyone can do this,” he said. “I started with zero marketing experience and no list. I didn’t even implement everything perfectly. But even a fraction of PLF works. If you’ve got a dream, this system will help you make it real.”
Zach’s success didn’t come from overcomplicating things – it came from taking action with the right plan.
This journey proves that you don’t need perfection, years of experience, or a huge audience to create something amazing. You just need the right blueprint and the willingness to start.
Enter your best email address here and get instant access to Launch Quickstart – my FREE training designed to help you build a business you love.
Be the first one to comment