Hungry For Change
How would you feel if you could get 1,000 opt-ins per hour? That's a pretty amazing number, but it's only part of the story…
Can you do a Product Launch Formula-style launch for an independent film? How about a feature-length documentary? What would happen if you had a FREE worldwide online premiere for the film?
And here's the question that the producers of the film are probably most concerned with… can you change the way the world looks at food with a totally self-funded documentary?
Well, it's still too early to tell since we're a couple of weeks from Launch Day… but the early signs are looking pretty amazing.
The launch is for the movie “Hungry For Change”… and it's a full-out classic PLF-style launch – with a bunch of twists. This is a full-out high level professional film, and it's definitely a “cause-based launch”… it's all about the state of our current food industry.
I've been following this launch because one of the principals behind it is in my PLF Platinum Mastermind group – so I've had a ring side seat.
The prelaunch is rocking… they're using “reverse squeeze” pages, and at one point early in the prelaunch they were generating 1,000 opt-ins PER HOUR. Here's some more stats – they were at 59,435 opt-ins in the first week of prelaunch, and the first prelaunch video already has over 124,000 views on YouTube.
And this launch is still picking up momentum… for instance, they've recently picked up endorsements from Tony Robbins, Jack Canfield, and Gaiam TV.
The launch strategy has some unique twists. For instance, the first piece of prelaunch content is the movie trailer… it's very compelling and has very high level professional production. And you can watch the entire trailer without opting-in… it's a true reverse squeeze page.
The second piece of prelaunch will be clips from the cutting room floor – movie clips that didn't make the final movie, but are still very relevant to the launch.
All of this is leading up to a free premiere screening for the film – they're literally giving the movie away, with the hopes that it drives sales for the DVD of the film.
Will it work?
Well you can never say for sure, but their last film – “Food Matters” – has already sold over 240,000 copies.
You can go look at the launch page at this link…
And here's the movie trailer: