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Quick Take

With proven strategies, step-by-step guidance, and real-world success stories, Launch is your playbook for turning ideas into reality. Whether you're just starting out or scaling an existing business, Launch walks you through every step of the process so you can create and market products your audience can’t wait to buy.

If you’re ready to stop guessing and start launching, this book is your next move.

The Story Behind a Formula That Changed Everything

Launch is based on Product Launch Formula® (PLF) – the formula which has generated over a billion in sales for my students. When I published the first version of Launch back in 2014, I knew PLF worked. But could I teach this formula in a book and replicate the same results for a much broader audience?

The answer turned out to be a resounding yes – and the results have surpassed my wildest dreams. Over the years, I’ve received countless success stories from readers who transformed their lives and businesses through the strategies in this book.

Let me share one of my favorites.

How Tiffany Aliche Built an Eight-Figure Business

Tiffany Aliche, known as “The Budgetnista,” used PLF to build an eight-figure business from scratch. 

Tiffany was a preschool teacher with an idea for a business that would help women transform their finances. A friend recommended my book, and she didn’t just read it – she followed every step to the letter.

Her first launch earned $30,000 in 30 minutes – almost her entire annual salary as a teacher. By her third launch, she was bringing in $250,000 in launch week. And then after that, Tiffany grossed $560,000 in a single week. Today, she runs an eight-figure business and helps thousands of women create financial freedom.

What’s important to note here is that Tiffany’s success wasn’t magic. She worked hard, followed the proven steps in the book, and applied the formula to her unique vision. This is just one story among thousands, but it shows the transformative potential of these strategies when paired with dedication.

What’s Inside the New Edition of Launch

When the first edition of Launch was published, it already contained a complete, battle-tested system. But the world of online marketing has evolved, and this new edition is fully updated to reflect the latest tools, techniques, and refinements to the formula. Here’s what’s new:

1. Updated Strategies for Today’s Marketing Landscape

  • Social Media Integration: How to use platforms like Facebook, Instagram, and LinkedIn to amplify your launches.
  • Live Launches: Learn how to leverage live broadcasts to create excitement and deliver value in real-time.
  • Paid Advertising: Discover the latest strategies for using paid traffic to reach the right audience and maximize your results.

2. Refined Core Formula

While the fundamentals of the formula remain unchanged, this edition includes deeper insights into key aspects like the Open Cart period – the point in your launch when you open sales and need to keep the momentum going so prospects hit your buy button.

3. Additional Resources

This updated version also features an expanded glossary, an index for easy reference, and more real-world examples of successful launches. 

Why This Book is Different

Most business books are filled with abstract theories and hypothetical case studies. Launch is different. Every chapter is grounded in real-world strategies and packed with examples of actual entrepreneurs who’ve used the formula to achieve incredible results.

One of the reasons this book works so well is because it’s built on principles of human psychology – fundamental truths about how people think, decide, and act. These principles have been part of human behavior for thousands of years, and they make the formula timeless and effective across industries.

What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools, you need smart strategy, and that's exactly what this book delivers.

– Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable

What the Formula Can Do for You

Whether you’re launching a product, service, membership, or online program, this book provides a proven roadmap:

→ It’s Step-by-Step

You’ll never feel lost. The book walks you through every stage of a launch, from the Pre-Prelaunch to the Open Cart and beyond.

→ It’s Adaptable

Whether you’re selling physical products, online courses, or services, the formula can be tailored to fit your business model.

→ It’s Proven

Over the last 25 years, PLF has helped generate billions of dollars in sales. It’s been used in countless niches and industries, proving its versatility and reliability.

→ It Builds Real Businesses

This isn’t a get-rich-quick scheme. It’s a tested system that requires work but delivers sustainable, meaningful results.

From Stay-at-Home Dad to Six Figures in Seven Days

Let me share a personal story that underscores the power of PLF. When I launched my first product, I was sitting at a makeshift desk in my basement, using an old computer and a dial-up internet connection. I was a stay-at-home dad desperate for a change. My family depended on me to succeed.

When I finally clicked the button to launch, I was terrified. But that single click set off a chain of events that changed not only my life but also the future of online marketing. In just seven days, I made six figures – a moment that marked the beginning of Product Launch Formula.

The lessons I learned during that launch became the foundation for the system I share in this book. It’s not about fancy tools or big budgets – it’s about understanding your audience, delivering value, and following a proven process.

Why You Should Read Launch

This book isn’t just about launching a product – it's about launching your future. If you’re ready to:

  • Build a business that gives you freedom and impact,
  • Reach your audience in a meaningful way, and
  • Create a lasting legacy…

…then this is the guide you’ve been waiting for.

This book is a must-read for everyone trying to influence and change people's lives in a positive way. It's a GREAT business book, but it's also much more than a business book. I plan to get a copy for every Hay House author.


– Reid Tracy, CEO, Hay House, Inc.

Here’s What to Do Next

If you don’t have Launch yet, head over to Amazon and order your copy today. If you’ve already read it, I’d love to hear your feedback. Reviews help spread the word and make a real difference.


The lessons in Launch have already transformed thousands of lives. Now, it’s your turn. Let’s get started.


Enter your best email address here and get instant access to Launch Quickstart – my FREE training designed to help you build a business you love.

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