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Have you ever been on a hike?

If you have, then you know it’s one thing to study a map of the trail… and it’s another thing to actually do the walking. 

The map is just a simulation of what you can expect. You won’t really know the terrain until you actually walk the trail and immerse yourself in the territory.

Here’s how this relates to having an online business…

Here’s the link I mentioned in the video so you can get the scoop on PLF Live: https://productlaunchformula.com/PLFLive2021

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11 Replies to “The Map is Not the Territory”

  1. Thank you so much for these videos. You expressed the essentials. I’ve got no excuses anymore.

  2. Hey Jeff,
    I’m really excited about joining your event, such perfect timing. I know that this is going to be revolutionary. See you soon!

    Warm regards,
    Erika

  3. Jeff, you are personable, relatable and not in-your-face like many of the expert marketers seem to be.. Thanks for the work you do. Looking forward to PLF Live.

  4. Love this Jeff..it is so true …I felt like something inside my brain changed after I tried my first launch…I must also confess that I am somewhat addicted to the process now. I love my families and reaching the kiddos through the moms is just …hard to find the words…a sense of internal joy that I did not know I could have. Thank you is not big enough. I will go serve them this week indeed.

  5. Jennifer Trick

    Reply

    I am so in love with your presence. Just go Play in the game , make mistakes, learn.

    I can’t wait for PLF- Live. I have so much to offer but I just don’t know how to start. THANK YOU THANK YOU

  6. Love you Jeff! It’s like you’re speaking directly to me <3. I even went out and bought a brand new kick-ass laptop because I couldn't upgrade my Zoom for PLF Live lol. But so many other reasons too, like I am ready to plan a Launch and keep on🚀

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