Marketing and Stamina – The Key To Winning the Game?

Nobody wins every time…

and if you’re going to succeed… it’s not going to happen by magic.

You’re going to need to work. And there will be setbacks…

Launches won’t go as well as you planned…

The campaign you thought was a no-brainer home run might tank…

There might even be moments when you quietly wonder… “is it even worth it?”

I’ve been there. Every entrepreneur has been there. And when you hear them share their battle stories, you might realize that these kinds of challenges aren’t actually a problem…

They’re a rite of passage. 

And are often actually a sign that you’re on the right track.

That’s why the most successful entrepreneurs aren’t the ones who sidestep challenges or obsess over metrics… they’re the ones who develop marketing stamina.

I shot a quick video for you to explain what I mean:

So it almost never rains in Colorado and it's raining and I am happy about it. We need this rain so bad and it just so happened I'm sort of out of the rain here so we got to shoot this.

And you know what I've been thinking about a lot lately? Is this – the idea that you have to fall in love with the process if you really want to be in this game.

If you want to have an online business, if you want to succeed in your online business, it's it's not going to be magic. You're going to need to work it and it's not going to be a straight line to success. No one has a straight line. We all have setbacks. We all stumble. We all skin our knees at times. My friend Dean Graziosi says the way you win the game is you stay in the game until you win the game. You need marketing stamina. You need to fall in love with the process.

You know, I I once I heard that like, if you wanted to be like a great financial trader – there was a time in my life where I thought I was going to be the next great financial trader – and if you fall in love with a given trade, if you start to measure the your self-worth and your potential based on any given trade, you're setting yourself up for disaster.

So if you're in business or getting in business and you're going to judge your self-worth by the your next launch, by your next promotion, by your next email, who opens it, by how many views you're going to get, you can't get wrapped up in those 

kind of metrics.

You want to track numbers, you want to know your numbers but you have to fall in love with the process. And the process is figuring out a way to build real value for people to show them that you can build that value and then offering that value in exchange for their money. That's how you make the sale. You have to fall in love with the process or else you will not have that stamina. You will not be able to stay in the game because none of us wins every single time.

Fall in love with the process and build your business. So I'm Jeff Walker, wherever you're watching this, scroll down, leave a comment for me and let's go get him this week.