Could Renaming Your Offer Improve Sales?

A member of my mastermind asked a question many entrepreneurs ask when they have a long-running offer: 

“Could renaming my product keep it fresh and help attract more customers?”

I get it… rebranding seems like a great way to breathe new life into your offer. But it’s not that simple…

Rebranding could affect your sales… but it could also negatively impact the goodwill, positioning, and loyal fanbase you’ve worked hard to build in your market.

That’s why, instead of opting for a full-scale rebrand… you might want to consider refreshing your marketing instead.