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Writing a book can be a quick and powerful way to boost your authority. 

But when 97% of non-fiction books never sell more than a thousand copies, and with books generally viewed as outdated within weeks of publication…

How can you write one you’re sure will stand the test of time, positioning you as a standout “go-to” expert in your niche for years to come?

Meet Chris Ducker.

Chris and I have both published books that not only continue to sell thousands of copies every year, but they’ve also fueled our businesses. 

And during this conversation, you’ll discover the strategies we used to turn our books into powerful business tools, including:

– The mindset to have when writing your book to help ensure that it never goes out of fashion

– Why Chris uses his books to collect stories, not sales

– The advice Reid Tracy, CEO of Hay House Publishing, gave me about writing a bestseller

– How your book can lead your readers into your high ticket offers (around half the folks in my high-end mastermind came via my book)

– And much more.

If you want to be seen as an expert in your niche or are thinking about publishing a book, you’ll love my conversation with Chris. 

P.S. Chris’s book Rise of the Youpreneur has been so successful, he’s released a second edition, and it comes with some awesome bonuses worth over $150.00.

You can grab a copy for just 99 cents before 11pm on Saturday, January 28th. 

Get all the details here:

In the fast-paced world of online entrepreneurship, Chris Ducker's “Rise of the Youpreneur” serves as a beacon for those looking to make their mark. The book, which emerged from the vibrant community within the Youpreneur Mastermind group, encapsulates a three-step framework: build, market, and monetize. It's a guide for individuals aiming to establish businesses around their personal brand and expertise.

Chris's journey to updating “Rise of the Youpreneur” for its 5th anniversary is a testament to the evolving nature of content and the need to stay relevant. The updated edition features a new cover, introduction, and resources, ensuring the content remains fresh and impactful. This approach highlights a crucial aspect of the publishing world: the longevity of content. By focusing on timeless principles rather than fleeting trends, authors can create works that endure and continue to provide value over the years, much like the classic texts from Napoleon Hill and Zig Ziglar.

The conversation also goes into the practicalities and philosophies behind book publishing. Chris and Jeff discuss the merits and challenges of self-publishing versus traditional publishing. Chris's experience with self-publishing “Rise of the Youpreneur” underscores the level of control authors can retain over their work, from content to pricing and marketing strategies. This control can be instrumental in building direct relationships with readers and leveraging the book as a tool for broader business growth.

Moreover, the dialogue touches on the intrinsic value of a book in establishing authority and credibility in one's field. A book is more than just a product; it's a platform that can propel consulting, coaching, and speaking opportunities, enhancing an author's influence and reach. The ripple effect of a well-received book extends far beyond immediate sales, fostering community, sparking conversations, and opening doors to high-value networks and clients.

In essence, “Rise of the Youpreneur” and the insights shared in this discussion underscore the enduring power of published work in the digital age. It's a reminder that at the heart of successful entrepreneurship lies the ability to create, connect, and deliver value that transcends the bounds of time and trends.

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