How do you have longevity in this business? How do you build a brand in a market where thousands of new products come out every year? How do you create loyalty when attention spans are shorter than a nine-second cat video on YouTube? This is how I’ve turned my online program into a 14-year powerhouse brand.Video Transcript and Relevant Links
So I just finished my launch — once a year I do this big launch for Product Launch Formula.
So I just came out of this and it's a time… well, frankly there's a lot of emotions going on. This is a big project and I worked together with my team and we did some epic stuff and we pulled it off and the launch went great. I always end up in an emotional state right now and the word for me today, at this moment is, is servant or serving.
That might sound like an old fashioned word but when I look at this… my first version of Product Launch Formula came out in 2005 and back then it was a business transition for me. It was great, it was fantastic, it made a lot of money, created a lot of freedom in my life. It felt like my life was about creating this incredible control and this incredible freedom and being this king of my little domain here and being able to do what I want, when I wanted.
And over the years, as I've gotten to work with more Product Launch Formula Owners and just see the amazing goodness that they're creating in the world, it has become about showing up and serving them. Certainly on my terms and still having plenty of freedom and plenty of space to do what I want when I want, but it's become about serving them.
Then, I think about it… so it's been from 2005 until now, so it's been 14 years — 14 years. There is no other product in the world in existence — in the online business world there's no other training product — that's been around for 14 years. So, what's the difference?
I think it's a great methodology, a great formula — it works. I got lucky to be where I'm at to get the support from partners I've got. There's so many lucky things that have gone into it… but I think it's just that I'm more focused on showing up and serving and just being there with my PLF Owners and getting them success and that level of service has turned around and they have ended up serving me in so many ways in helping me build it out.
And if you look at the world these days, in almost any market, especially if you have a knowledge product like this — a wisdom product like this — people have got a lot of different choices and we live in a world of almost infinite choices. And if people have infinite choices and there's almost no barriers to entry — in other words, other competitors come in at any time — then what sets you apart?
I think what really sets you apart — it's a given that you’ve got to have the methodology, you've got to have something that works — but I think the thing that really sets you apart is when people really connect with you, it's connection.
And I think that service —when you show up and you serve and you're worried as much about them as about you and your pocketbook — then I think that, well, that naturally builds connection and that builds relationship. And I think that's what sets you apart in the long run.
So if you want to be building your business, you might want to try out that old fashioned word of service and servant. And I know I'm speaking to so many people that already do this, so I don't want to be preachy here… but yeah, I'm just… it's just an emotional state. We just had a great launch. We're going to change people's lives going forward. We got a lot of new PLF Owners. We're going to rock their world going forward. They're going to be my amazing case studies, my amazing success stories in next year's launch.
And yeah, that's what I got for you. Show up and serve and let's go get ‘em this week.