The Core Marketing Strategy Rule: Never Rush Your Offer

Let’s talk about one of the most common mistakes you can make in your marketing – and it’s a big one. Especially when it comes to selling. Because at the end of the day, we’re in business, and that means we need to make sales.

And if you’re in this online world, especially if you’re creating a membership site or a course, where your goal is to help people through your work, then you owe it to them (and to yourself) to make a good, strong offer.

Why Your Offer Matters

Now, when I say “offer,” I mean a lot of different things. It could mean the actual deliverables – the stuff they get, whether it’s an online course (with modules, lessons and exercises), an in-person training, or a mastermind.

But the bigger picture, the real offer, is the transformation you’re going to create for them. Maybe you’re going to help them quit smoking, start a meditation practice, train their dog, learn a new language, or even find the love of their life.

The Danger of Rushing Your Offer

You’re following my launch formula, delivering value after value, and then it comes time to ask for the sale. To ask for the order. To make your offer… And what happens? You realize you’re running out of time.

This is where the danger lies. You get caught up in delivering so much value that you literally run out of time, whether you’re on a video, a live broadcast, a webinar, or even selling from stage. And then, in a panic, you rush through the offer.

And that is the worst thing you can do.

One of the biggest mistakes I see people make is rushing their offer – or in some cases, their delivery. This is particularly common in the online space, where we often get caught up in delivering value.

The transformation you’re promising deserves careful attention, just like every other part of your marketing strategy.

A Lesson in Rushing

I’ll never forget the first time I made this mistake. It was almost 20 years ago, and back then, we didn’t have online video. Most of my offers were made via email or a static sales letter on a web page. I had time to compose those offers, to tell a complete story.

But then, I got invited to speak at a seminar – a marketing seminar, no less. This was my very first time on stage.

And back in those days, the way seminars worked was that every speaker was expected to make an offer, or a pitch, after their talk. The promoter would get half the sales, and the speaker would get the other half. We called them “pitch fests,” and that’s exactly what they were.

So there I was, on stage for the first time, with my content all planned out. I had my slides, I had my talk, and I had an offer for a product I created just for this event. But as I got into my presentation, I lost track of time.

I didn’t see the 10-minute warning sign from the back of the room. And suddenly, I had just a few minutes left to make my offer. I rushed through it, blasting right through the delivery.

And you know what happened? I sold exactly two copies of that product.

How to Avoid the Rush

The lesson here is simple: never rush your offer. If you’re doing a live stream, a webinar, or any kind of teaching where you’re making an offer at the end, give yourself the time to do it right.

Here’s how you can avoid making the same mistake I did:

• Plan Your Time: If you see you’re running short on time, start editing your content on the fly. Compress the teaching part if you need to, but never rush the offer.

• Take a Deep Breath: When it’s time to make the offer, take a deep breath and slow down. Don’t let the nerves get the best of you. Remember, this is just one offer, one moment.

• Be Unattached to the Result: Understand that this one offer doesn’t define you or your business. It’s not the ultimate determinant of your success. You’ll get another chance. What matters is that you put your heart into it and make the offer with confidence.

The Bottom Line: Give Your Offer the Time It Deserves

Your offer is a critical part of your marketing strategy, and it deserves your full attention. Rushing through it not only risks losing sales but also cheats your audience out of the value you’re offering them. So next time you’re in the position to make an offer, take your time. Slow down. Breathe. Deliver your offer with the same care and commitment you’ve put into everything else.

With the right marketing tactics, you can create a marketing strategy that not only drives sales but also makes a real impact on the lives of the people you serve.

Next time, take a moment to reflect on your next offer. How can you make it stronger? How can you give it the time it deserves? Scroll down, leave a comment, and let’s make this week a great one.

You've seen how critical a well-executed offer is and now it might be the time to make your launch a success. Enter your best email here to get access to Launch Quickstart – my FREE training to help you build a business you love.