Over the years, I’ve come to realize that launching isn’t just a process – it’s a journey. It’s one that starts with a simple step but can lead to incredible transformation.
After more than 20 consecutive million-dollar launches, I’ve learned that the road to success isn’t about one big breakthrough. Instead, it’s a collection of small steps, lessons learned, and moments of clarity.
Wherever you are on your path – whether you’re just starting or refining your process – I want to share some thoughts that have shaped my launch journey.
From a Stay-at-Home Dad to a Launch Pioneer
When I started my first online business, I was just a stay-at-home dad with no marketing experience, no sales skills, and no entrepreneurial background. The idea of creating something valuable and having someone pay me for it felt completely out of reach.
But then it happened.
That first launch wasn’t glamorous. It brought in less than $2,000, but it was life-changing. It wasn’t the money – it was the realization that I could do it again.
From that moment on, I believed I could improve with every step. That belief is what carried me through the years of trial and error, eventually leading to what became Product Launch Formula®.
Why Your First Step Matters
No one starts as an expert. My first launch wasn’t perfect, but it was enough to show me what was possible.
I remember feeling a mix of excitement and disbelief when I made that first sale. It was proof that I could create something of value and share it with the world, and it was the beginning of a path I couldn’t have imagined. Over time, those small wins built into something bigger.
The same can happen for you. Every launch, every lesson, and every step forward builds momentum.
Redefining Success
In the early days, my focus was simple: survival. I wanted to provide for my family and create a more secure future. But as my business grew, so did my perspective.
At some point, the goal shifted. It was about helping others create their own success.
I started seeing the true power of launching:
- Helping others turn their ideas into reality.
- Creating a ripple effect of impact through the people I served.
This shift – moving from survival to service – is what made all the difference.
Launching Is About Freedom
What launching gave me – and what it can give you – is freedom.
- Freedom to Create: Take the ideas in your head and turn them into something real.
- Freedom to Choose: Work where you want, with whom you want, and on your terms.
- Freedom to Impact: Make a difference in the lives of others while building a life you love.
When I launched Product Launch Formula, there was no blueprint for what I was doing. I had to figure it out as I went along.
But what I discovered became a standard in the online marketing world – a model that has since helped my students generate over $1 billion in sales.
What’s most exciting? This freedom isn’t reserved for a select few. It’s available to anyone willing to take the leap.
What Keeps Me Showing Up
I’m filled with massive gratitude – for the journey, for my team, and for the clients who’ve trusted me over the years.
1. Gratitude for My Team
Every launch is a team effort. We pour our hearts into the work we have done so far, striving to deliver as much value as possible before inviting people to join the Product Launch Formula Coaching Program.
2. Gratitude for My Clients
I’ve had the privilege of seeing my clients achieve incredible things. Many of them have become friends, and some I’ve known for decades.
3. Gratitude for the Game Itself
Yes, launching is serious work. But it’s also a game – where impact is the real scorecard. Every time my business grows, I know it’s because I’ve helped more people.
If I could go from being a stay-at-home dad with no experience to running a business that’s helped tens of thousands of people, imagine what’s possible for you.
Any of us can create a business that exceeds our dreams. All it takes is the first step, then another, and another.
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