P.S. I almost skipped your video because I’m really busy putting it all together. But yesterday my mind went back to your video when you were wearing a smart jacket and tie – in response to someone who complained about your unprofessional attire. Then you panned out to show your boxer shorts! I’ve laughed about that on and off ever since, so when you explained why you were wearing a kimono, I had to watch!! Thanks. Loved it.
Thanks Jeff!!! I am about to lunch tonight and I am now going to reshoot my offer and add the first 15 people discount in the right place! Thanks Again! Love you Sean
What I want to know is, do the people who paid $225 for the program not get angry that you lowered the price? Are you not, in a way punishing them for signing up early? But thank you for the power of the deadline.
@Theresa: that’s a good question, and it’s the type of thing I focus on quite a bit. This was for a subscription-based product, and the lower price was only for the initial subscription period. And offering a lower introductory rate is something that happens almost everywhere in subscription-based offers – for example, when I had a paper delivery route when I was 12 years old, they offered a special discount for new subscribers. And they still do the same thing in the newspaper industry… and same thing with cable TV, Internet service, cell phones, magazines, etc..
Jeff, speaking of feudal times in Japan, when I was there I read that the samurai considered money to be kind of dirty and not something for a respectable person to deal with. Might be interesting to ask about how business was conducted in those times and who did it. The transformation that occurred after the samurai were disbanded must have been monumental. It may also be worth it to ask what those famous samurai families have been up to since then. Did capitalism enable the power to fall into different hands or did it just go right back to the same ones via a new avenue? So much interesting history there!
I envy you being in Japan, last time I was there was in 1988. Hope you are having fun. My husband didn’t, because there was no English at all. Byt luckily I had studied some Japanese for a couple of years prior to our trip.
Very, very good, that’s something I had to hear. I would never have thought of it. Wow, that’s really doing it the pro-way. Thanks, so much, Jeff. Also I love these videos seeing a different culture. I can be an armchair traveller.
Carmel Finnan
A simple tip, but has such an important impact on the audience listening. Thanks, Jeff!
Alison
Really valuable difference Jeff. Thank you! I have been really struggling with message and offer, this was very helpful.
ps: So lovely to see Kyoto in your clips. I was there in April for Cherry Blossoms, back again in September. It’s a beautiful place. 🙂
Gil
Like the idea of the limiter – especially being a private session! great simple idea!
Patricia Mignone
Thank you for this simple and effective golden nugget, Jeff !
Peter
Great tip! I’m crafting my offer right now!
P.S. I almost skipped your video because I’m really busy putting it all together. But yesterday my mind went back to your video when you were wearing a smart jacket and tie – in response to someone who complained about your unprofessional attire. Then you panned out to show your boxer shorts! I’ve laughed about that on and off ever since, so when you explained why you were wearing a kimono, I had to watch!!
Thanks. Loved it.
Mike Husson
Distinctions… they make a huge difference! Thanks, Jeff…
Tim
Really helpful information, Jeff. It is often the little things that make such a huge difference. Thank your for sharing your expertise.
Charisse Tyson
Thanks for sharing your wisdom freely.
Sean Claffey
Thanks Jeff!!! I am about to lunch tonight and I am now going to reshoot my offer and add the first 15 people discount in the right place! Thanks Again! Love you Sean
Theresa
What I want to know is, do the people who paid $225 for the program not get angry that you lowered the price? Are you not, in a way punishing them for signing up early? But thank you for the power of the deadline.
Jeff Walker
@Theresa: that’s a good question, and it’s the type of thing I focus on quite a bit. This was for a subscription-based product, and the lower price was only for the initial subscription period. And offering a lower introductory rate is something that happens almost everywhere in subscription-based offers – for example, when I had a paper delivery route when I was 12 years old, they offered a special discount for new subscribers. And they still do the same thing in the newspaper industry… and same thing with cable TV, Internet service, cell phones, magazines, etc..
Nadine
You always have valuable tips and suggestions! Thank you!
roman
salve Jeff MarketingWalker ! funny you should mention sequencing… this is a nice wisdom nugget ! cheers from Rio
Virginia Ritterbusch
Thanks Jeff,
Makes so much sense!
Rhonda
Great tip! Thanks for sharing Jeff!
Kristie
Jeff, speaking of feudal times in Japan, when I was there I read that the samurai considered money to be kind of dirty and not something for a respectable person to deal with. Might be interesting to ask about how business was conducted in those times and who did it. The transformation that occurred after the samurai were disbanded must have been monumental. It may also be worth it to ask what those famous samurai families have been up to since then. Did capitalism enable the power to fall into different hands or did it just go right back to the same ones via a new avenue? So much interesting history there!
victoria black
Thanks for the scarcity reminder – love your videos!!! xox
Annamarie Muirhead
I envy you being in Japan, last time I was there was in 1988. Hope you are having fun. My husband didn’t, because there was no English at all. Byt luckily I had studied some Japanese for a couple of years prior to our trip.
Mikelawson
Thanks Jeff – very timely – doing my first webinar this week for my launch after using your PLF!
PS – can you turn down the water noise ? 🙂
Gloria Hamilten
Very, very good, that’s something I had to hear. I would never have thought of it. Wow, that’s really doing it the pro-way.
Thanks, so much, Jeff.
Also I love these videos seeing a different culture. I can be an armchair traveller.
Montie L Heitzeberg
Love hearing you share your Wisdom with us. It’s so helpful to have an experienced entrepreneur give us such great tips. Thank You !!!
Joan McManus
Deadlines are a must!!
Mark Dailey
Thanks for sharing!