When you do something for 25 years, you pick up a few things along the way. That’s exactly what’s happened with Product Launch Formula®.
It’s not only been successful for me, but PLF has also fueled massive success for my students. If you’ve ever seen a big launch online, there’s a good chance the person behind it either learned directly from me or from one of my students.
The formula is far more than a set of instructions, it’s a strategy that’s constantly evolving – based on timeless marketing principles and psychology. Through years of testing and refining, this formula has turned into a tool that empowers countless entrepreneurs to launch big.
The Real Power of the Sequence
Some people think a PLF launch is just three videos followed by a sales pitch. But that’s a complete misconception.
What truly makes the formula work is the sequence – a strategic, value-driven journey that naturally guides people toward making a decision.
Here’s what this sequence is really about:
- Building Trust: Each phase of the launch is designed to establish authority and connect with the audience.
- Engaging Mental Triggers: The sequence taps into mental triggers like social proof and reciprocity – factors that shape how people make decisions.
- Leading Toward Transformation: Instead of just promoting a product, the formula shows people a vision of how their life can improve with it.
This isn’t about pushing for a quick sale. It’s about creating a journey where the natural next step is for them to say, “Yes, this is right for me.”
Each part of the sequence is crafted to answer questions, address needs, and inspire action.
Here’s why sequences matter more than individual tactics:
- Strangers Become Familiar Faces: The sequence brings people from not knowing you to trusting you.
- Increases Comfort and Confidence: Each step helps people feel more at ease, knowing they’re making a smart choice.
- Positions the Offer as a Solution: By the end of the sequence, the offer feels like the natural, desired solution to their problem.
Always Experimenting, Always Evolving
I’ve never stopped experimenting with the formula, and it continues to evolve. In recent years, we’ve rolled out new approaches to our big annual launch – including a scrolling, immersive experience that’s easier to consume.
This new sequence might look different, but it serves the same purpose: giving value, building trust, and guiding people toward transformation. This is just one of the many ways we keep refining the formula to keep up with what works best for our audience.
Why the Formula Works
The true value of PLF is its ability to create real change by guiding people through a path that builds trust, demonstrates value, and brings them to a point where they’re excited to take action.
What makes a PLF launch so impactful?
→ A Sequence Built on Trust
→ Clear Path to Decision
→ Proven Results
If you’re ready to dive into Product Launch Formula in action, enter your best email address here and get instant access to Launch Quickstart – my FREE training designed to help you build a business you love.
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