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Interest rates are climbing… inflation is at its highest level for 40 years…

If you’re an entrepreneur, times like these are doubly challenging. Not only do you feel the effects, but you also have to think about how current events are going to impact your business.

How can you create certainty in an uncertain world – for both your team and your customers? What can you do to feel more secure, no matter what’s happening around you?

Challenges come in all shapes and sizes. But there’s always one thing you can do to create more certainty.

In fact, if you’re an entrepreneur, this might just be your greatest certainty. Here’s what I mean…

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4 Replies to “Creating Certainty in an Uncertain World”

  1. Anna McKinlay


    Thank you Jeff for this message. It is very easy to get distracted by everything Jeff in the world right now and to get drawn into a maelstrom of pessimism by news media and more… which is the worst possible state for any entrepreneur to be in!
    Your message is a great reminder that no matter what is happening in the world, we always get to choose how we respond.
    Now more than ever it’s essential to take great care to focus on the things are ARE in our control… and to create more great value for those we serve – additional revenue stands and building great customer relationships.

  2. Steve Bright


    Thank you for this message. The fundamentals you shared are valuable and greatly appreciated. Tell the truth to yourself and your team(s). Be proactive (opportunity exists in the uncertainty). Build your skills (a powerful remedy for uncertainty). Great question: How can I create value and get paid for that value. Thank you Jeff Walker.

  3. I always appreciate your videos, Jeff. This one really helped me to make some space in my anxious mind and it reminded me why I want to do the work I want to do. I want to serve but I often find myself stuck in fear and lack, and from that place my desire to serve is really just about getting validation and security. But when I can flip my mindset back to one of abundance and the confidence that what I have to offer is valuable and truly of service, well, it’s like tuning a guitar and that moment when the strings come into tune. Thank you for this reminder and fir all your terrific work.

    • Thank for sharing this perspective with a musical twist! It truly is uplifting to hear that when faced with a challenge we can choose to truly listen for the disharmony which is so often rooted in fear!

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