Using Case Studies and testimonials in your marketing is really powerful – but there’s another great reason to track your clients’ success: it’s an amazing way to stay on top of your mental game and get pumped up about your business…
Yuck… I got a nasty cold (or something – I’m ready to be over it!). But that gave me lots of time to sleep and watch an amazing performance by one of the greatest athletes of our time. Even in my depleted state, I’m inspired by Roger Federer…
I just listened to a podcast with James Hetfield (the singer and rhythm guitarist for Metallica) and was amazed at the similarities between staying sane as a rock star and staying healthy as an entrepreneur. We’re not all that different, and it comes down to choices…
As online marketers, we get to build our lifestyle as we build our business. But it’s all too easy to lose sight of building and maintaining your lifestyle as you get caught up in the business…
Here are some of the tips and insights on how to cultivate an amazing work/life balance:
Running an online business offers so many freedoms: when to work, how much to work, who to work with, who we serve… it’s our choice to capitalize on these freedoms – or neglect them (1:07);
We are creators – we get to create our business, our lifestyle… and much more (1:32);
If you’re going to be a creator, you have to take time to recharge – being in “full-on” mode constantly will cause real problems… including insight about a challenge that many entrepreneurs share with members of the band Metallica (1:44);
How to grow your business by practicing ever-increasing levels of “self-care” (3:08);
The vital role that self-care plays in the longevity of your business success – how to avoid flash-in-the-pan “success”… and go the distance instead (3:42).
I’ve been skiing for a long time… it’s been decades. And over the years I’ve gotten pretty good – I ski the entire mountain, including the black diamond runs, the moguls, the trees. So why did I finally take my first ski lesson just a few days ago?
The funny thing is that the answer is closely tied to how I’ve been able to build my business…
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I recently asked my followers what their biggest business challenges were. They shared a LOT of their struggles and questions. I answered five of them in this video…
I got thousands of responses to this survey… from real newbies to folks with some pretty serious marketing chops. Here are some of the challenges they’re facing, along with my perspective:
1. You want to create your own marketing assets but feel you don’t have the time or resources…You need to treat yourself like your own client: carve out the time and commit to creating something.Say to yourself, “I’m going to commit to this because I want to change my life.” (Your commitment comes before confidence, before you’re “ready.”)
2. You’re not sure how to transform your large social media following into an email-based following… Begin moving them over NOW, by creating some kind of super-valuable lead magnet that pulls them to an opt-in page where you can get their email address. (You won’t be able to convert all of them, but every one you DO convert will be worth a lot more to you.)
3. You need free targeted traffic… Actually, you need targeted traffic, period. Whether it’s free or paid just depends on the math. Your real job is to get your conversions high enough to bring in traffic from a variety of sources (including paid traffic).
4. You want to stand out by delivering great content to your market and respecting them – and you’re offended by how poorly so many other marketers treat their customers… You shouldn’t worry about what others are doing – do something great yourself. You can be the one who sets the bar higher… and if others do a terrible job, it will just make you look that much better.
5. You lack the resources to do a pro-level video series for your launches… You don’t need to have pro gear to shoot your videos – and you shouldn’t wait until you do. Your smartphone camera is plenty good enough to use to help launch your product or service. (I started off about as low-tech as you can go… I made millions in sales like that.) Just work with what you have – and get started today.
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Treat yourself like your own client: carve out the time and commit to creating something. (Click to tweet.)
People only remember your successes… not the failures that led up to them. (Click to tweet.)
Don’t worry about what others are doing – do something great yourself. (Click to tweet.)
You don’t need pro gear to shoot your videos. Work with what you have – and get started today. (Click to tweet.)