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The first time you do something will always be the hardest.

The learning is in the doing…

And when it comes to online business, the learning is in the launching.

This week, I’m hosting my annual Launch Lab event – where you’ll have the opportunity to learn from the wins and challenges my high-level coaching students had with their launches in 2022.

Over the course of two days, you’ll get a detailed look at those launches (there were 211 of them!) and discover what worked well… and what my students are planning to do differently next time.

My team and I are also going to be sharing what’s changing inside our business this year and why. Because when you do something 211 times, you get pretty good at it.

If you want to know what’s working in launches right now, and how to set yourself up for the year ahead with the latest business development and marketing strategies, Launch Lab is the place to be. 

To say thanks for being a regular blog viewer, I’ve put aside a FREE ticket for you. You can claim it here:

Coupon code: BLOGSPECIAL

Ever notice how things get so much easier the second time around? The learning curve from that first attempt is immense. Take it from me – as an avid cyclist, I can tell you that the first time you tackle a big mountain, it's incredibly hard. But the second time? It becomes so much easier. This concept is why I find debriefs so crucial – you review what you did, identify what went well and what could be done differently.

Given that it's the start of a new year, it's a perfect time to reflect and debrief. I always do this on a personal level, and we also do it within my business and with our students. The thing is, if you do something once, you learn a lot. But not everything. If you do something 10, 20, or even 50 times, that's when you start to see patterns and truly become an expert. Now, imagine if you did something 211 times.

That's precisely what my coaches and I did last year – we debriefed 211 launches from our students in 2022. As we look ahead to 2023, we're diving deep into those debriefs. We also reviewed our launches and promotions. And now, I'm taking all those learnings and sharing them in my Launch Lab.

This year marks the third year of the Launch Lab broadcast, a two-day event where I will be sharing our learnings and the changes we plan to implement in our business. Now, keep in mind, I've been in this business for over 25 years, and changes usually come slowly. But we have some significant changes in store based on the trends we've observed.

Remember, 2022 was a challenging year for many in the online world. While the pandemic made 2020 and 2021 successful years for most online businesses, we hit some headwinds in 2022. The game has changed, and the Launch Lab's focus is not on predictions but rather sharing what's worked, what hasn't, and what I'm planning for the coming year.

Hopefully, by the time you read this, you can click on the link to register for the Launch Lab. It's an excellent value and an opportunity to get insight into what's coming for 2023. We'll also include live laser coaching sessions where you can ask questions about your specific situation.

And since you've read all the way to the end, I've got a special deal for you. Usually, the Launch Lab costs $100, but with the special coupon code BLOGSPECIAL, you can get in for free. So go ahead, click on that link, and I'll see you in the Launch Lab. It's going to be awesome.

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6 Replies to “Launch Lessons for 2023 (from 211 Debriefs)”

  1. Kristena West


    I have been hanging on the your tail Wind for a couple of years…I always feel so encouraged to continue and your insight into this new (post pandemic) online market is insightful, helpful and I also appreciate not being whipped up into a frenzy as so many others do with their presentations. Thanks for the cheerful compassion and encouraging words. kw

  2. Hey Jeff- I am super inspired and I already have a product- do you also provide access to “official’ PLF coaches that I can hire to help my specific launch? I feel that I have so much content and I am so close- I just want someone to hold my hand in the specific execution please !

  3. Don Lawrence


    One of the things you emphasized is that we can never stop learning. It’s good to remember that.

  4. Jeff, what a great gift; excited to join you and your team this week for “Launch Lab” Thanks again!

  5. I am looking forward to becoming educated in a whole new area of marketing. You have an exceptional track record to run on.

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