Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me in the buffet line.
This casual exchange with a stranger inspired me to believe in a vision for my business that was much bigger than what I thought was possible.
This “buffet line revelation” had an amazing impact on my life. And it never would have happened if I didn’t attend that conference.
As my team and I get ready for “PLF Live” – our big three-day workshop event that runs from May 14th to 16th – I’ve been thinking a lot about the tremendous “lessons” like this that I’ve learned at live events.
In fact, my business probably wouldn’t be 1/100th of what it is today had I not made the decision many years ago to attend live events regularly.
The benefits of immersing yourself in the ecosystem of an event like PLF Live can fuel the success of your business for years… or even decades. I tell you why in this video.
P.S. Here’s the link I mentioned in the video: https://productlaunchformula.com/PLFLive2021