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Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me in the buffet line. 

This casual exchange with a stranger inspired me to believe in a vision for my business that was much bigger than what I thought was possible. 

This “buffet line revelation” had an amazing impact on my life. And it never would have happened if I didn’t attend that conference. 

As my team and I get ready for “PLF Live” – our big three-day workshop event that runs from May 14th to 16th – I’ve been thinking a lot about the tremendous “lessons” like this that I’ve learned at live events. 

In fact, my business probably wouldn’t be 1/100th of what it is today had I not made the decision many years ago to attend live events regularly.

The benefits of immersing yourself in the ecosystem of an event like PLF Live can fuel the success of your business for years… or even decades. I tell you why in this video. 


P.S. Here’s the link I mentioned in the video: https://productlaunchformula.com/PLFLive2021

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10 Replies to “The Buffet Line That Changed My Life”

  1. Thank you Sir Jeff, you always come up with better ideas and good advises. Awesome!

  2. Thank you for the Event and the ability to be a part and learn/Grow and increase my ability to our community and our own lives also! I am grateful!!!

  3. Thank you Jeff! I attended your 3 day last year, bought your $2k course, quit my 9-5 in sept 2020 and my Kajabi site says I’m at 55k in revenue. Thank you for inspiring me to take the leap. I love what I’m doing, but it’s not real scalable without adding more team. I am currently a social media video marketing done for you agency for insurance agents. Need inspiration on how I can scale with my small team of 3 part time virtual assistance/graphic designers and still love what I do. Look forward to attending. I think a course or membership might be the way to go with a few live launches. Any advice for me? My passion is helping others be heard and seen for their awesome superpowers. I need to create a course or membership and I’m undecided if I should still niche down in the insurance field. My heart / passion is to promote anyone with a powerful message and servant heart but gets overwhelmed with online marketing.

    I heard stay in one niche for a few years and then with those people branch out to other areas after you’ve built a solid audience and business.

    Hmmmm thanks for all the inspiration always.

    I want to go skiing with you someday and have you try my dads skis www.Floskis.com 🙂

  4. That is great advice! And I know it’s true! So important to surround yourself with people that are positive, inspiring and moving in the direction you are going. I do know now, that at certain times in my life I have been that, in a small way,, for others even though at the time I didn’t realize it. I’m interested in attending the virtual conference. Will it be a PLF training? Will there be breakout rooms? Will we get to brainstorm with people? Will other PLF trainers be in the room with us? Thank you for all of your inspiration!

  5. Yep – I’ve been attending live events in my field since 1995…and I’ve not missed a year yet. And honestly, my #1 goal is to network, network, network. I would not be where I am today without this ongoing annual opportunity that leads to so many amazing shifts. It’s a joyful part of my life. Thanks for encouraging us to continue attending (and producing) live events!!!

  6. Good day, Thank you for sharing this story. It is a very good example of how we create or manifest opportunities and the value of acknowledging these Aha moments in our lives.
    Your invite to PLF Live2021 was an Aha moment for me. It is my first and I can’t wait! The value and fun of sharing three days of learning, creating, sharing and meeting individuals from all over this world that share the same passion, energy and joy is priceless! Even though this year is virtual, it is still live and the inspiration, insights and enthusiasm of the participants will be stimulating, authentic and impactful! I know that this experience is a moment in 2021 to attract, accept and “manifest” opportunities in my life, in the participants’ lives and those of our avatars’ so we all can grow and share in Love, Abundance and Freedom with Balance.

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