I just wrapped up my annual Launch Lab event – two days of “level skips” and “power ups” to help you start or grow a business in 2023.
After revealing the latest and greatest strategies and trends, including an inside look at how I’m going to be using these ideas in my business this year…
I sat down with three of my Launch Coaches and asked them for their favorite takeaways and tactics from this year’s event.
If you’d like to learn how even brand new business owners can stand out in a crowded marketplace, how discovering your perfect launch type helps set you up for success, and a few more awesome things…
Think of this as a bonus Launch Lab “After Hours” session.
I had an absolute blast during those two action-packed days, and today I have the pleasure of sharing some highlights from the event with you. Joining me in the studio were my amazing teammates and launch coaches: Barry, Ben, and Donna. Together, we delved into the world of debriefs, trends, and the power of finding your unique voice in the market. So, grab a cup of coffee and get ready to dive in!
Debriefing and Discovering Trends: During the Launch Lab, we focused on the debriefs we conducted on 214 launches from our Launch Club Coaching Program. It was incredible to analyze each launch, examining all the moving parts and identifying areas for improvement. We shared our most significant findings, trends, and recommendations with our participants, aiming to make their next launches even better. It was an opportunity to gain valuable insights and shape the direction of their businesses.
Finding Your Unique Voice: Barry emphasized the importance of doubling down on your voice and standing out from the noise. We encouraged our viewers to embrace their uniqueness and express themselves authentically in the market. It's about stopping the habit of sounding like everyone else and leveraging your distinctive voice to connect with your audience. We witnessed the tremendous impact this had on those we coached, as they stepped into their individuality and stood up for their audience.
Taking a Step Back: Ben shared an insightful analogy about sitting in the stands, watching the game unfold. As coaches, we have the privilege of observing from a different vantage point, allowing us to spot pivotal moments and identify the small hinges that can open massive doors of success. It's like gaining a fresh perspective, stepping back from the frontlines of your business to see the bigger picture. Our goal is to guide you in finding those game-changing opportunities.
The Power of Marketing and Rising Above the Competition: Donna highlighted the importance of using different launch containers and leveraging your unique strengths. We emphasized that there's no one-size-fits-all approach and encouraged our participants to experiment with various methods. Moreover, we discussed the rising competition in the market and the need to cut through the noise. Jeff shared how critical it is to have effective marketing strategies in place to stand out amidst the growing number of online businesses.
The Value of Debriefs and Continuous Improvement: During our conversation, Barry revealed that he personally conducted 31 debriefs out of the 214 analyzed launches. Each debrief provided valuable insights, enabling us to identify the areas where small adjustments could yield significant results. It's about finding those rusty hinges, tightening them up, and experiencing transformative shifts in your business. Our deep-dive into the debriefs allowed us to offer tailored guidance and propel businesses forward.
Conclusion: The Launch Lab event was nothing short of epic! We shared our expertise, dived into debriefs, and explored the latest trends in the industry. Our goal was to provide value, inspiration, and actionable strategies to help you achieve your business goals. If you missed the event, don't worry! Limited-time replays are available, so be sure to check them out. Remember, it's all about stepping back, finding your unique voice, and mastering the art of marketing in today's competitive landscape. So, let's go get them this week!