During a Mastermind retreat in Costa Rica, my team and I took the whole group out on a catamaran. The day was incredible – dolphins swimming alongside the boat, warm ocean water, and just the kind of experience that makes you stop and think about life.
While we were out there, I had a conversation with one of my Mastermind members, Michael. It’s funny how a simple conversation can lead to some big realizations. Michael told me about the surreal moment he was having, flashing back to when he first entered my world a few years ago.
Back then, he was just getting started; and honestly, he had no idea what was ahead for him. Fast forward to now, and here he is – running a multi-million dollar business and hanging out with dolphins in Costa Rica. It’s one of those “I-can't-believe-this-is-my-life” moments.
But it didn’t happen overnight, and it didn’t happen by accident. It happened because of the growth mindset, and it got me thinking about how we create the stories we live by.
Creating Your Own Reality
Here’s something I’ve learned over the years: we all create our own reality. No matter what your circumstances are, the story you tell yourself shapes your life.
I've been on this journey for decades – building my business step by step and creating my own reality.
We’re all story-making machines. Every day, we’re writing the script for our lives. And if you’re telling yourself a disempowering story, then guess what?
That’s the life you’re going to live. But when you choose to create an empowering story, the limits start to fall away.
That’s what we focus on in these Masterminds – talking about business, strategy, and life, all while building better stories, better lives, and better businesses.
It’s about so much more than just making money (though that’s a part of it). It’s about building a life that’s in service – to your family, your team, and your community.
The Problem with Negative Stories
The thing is, it’s so easy to fall into negative stories. Just take a look at social media or the news – so much of it is focused on what’s wrong with the world. And sure, we need to stay informed, but if you want to build your dream business, you’ve got to shift your focus.
You need to rewrite the story you’re telling yourself. Don’t let negativity become your narrative. Instead, choose to create a story that empowers you and helps you move forward.
Michael’s Journey
Michael’s story is a perfect example. A few years back, he was just starting out as a touring musician who desperately wanted to find a way to make a living while staying close to his growing family. But he had no idea what was possible.
Fast forward to now, he’s built an amazing business that helps professional musicians achieve success. His business isn’t just about making money, it’s about service. He’s making a real impact on people’s lives, and he’s living the kind of life he once thought was out of reach.
The thing is, you can do the same…
Dream Business Starts with the Right Story
No matter where you are right now, whether you’re just getting started or you’ve been at this for a while, you have the power to create a new story for yourself.
It all starts with a shift in mindset and taking control of the narrative that’s running in your head.
Ask yourself: What story am I telling myself? Is it a story of empowerment or a story of limitations?
Remember: Life doesn’t just happen to you, it happens for you. And you have the power to shape it.
How to Build Your Dream Business
Here’s something I’ve learned on my own journey: no matter what you want to achieve, there’s someone out there who has the expertise to help you get there. It could be through a book, a course, or a program – whatever it is, seek out that knowledge and apply it.
But there’s more to it than just learning strategies and tactics (though those are important). You also need to learn to tell yourself the right story. You need to create a narrative that serves you, empowers you, and helps you build the life and business you want.
What You Can Do Right Now
→ Get the right guidance
Find people who can teach you what you need to know.
→ Shift your mindset
Start telling yourself a story of empowerment, not limitation.
→ Take control of your narrative
Write a story that pushes you forward, not one that holds you back.
The Bottom Line
At the end of the day, the key to building your dream business isn’t just about tactics and strategies – it’s about the story you’re telling yourself. The right story can change everything.
So, what story are you going to write for yourself today?
The first step in building your dream business starts here: Enter your best email address and get instant access to Launch Quickstart – a FREE training that’s designed to help you build a business you love.
This is where it all begins. Your story, your success, your future.
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