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Long ago, when I was first starting out, I learned the most important lesson of my career. 

I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs. 

Looking around the room, I noticed they had all learned that same lesson…

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35 Replies to “The Most Important Lesson”

  1. So true! Just finished reading the book “Launch “. Amazing! I AM READY TO LAUNCH!
    THANK YOU for sharing your knowledge! 🙂
    God bless you and your family!

  2. I know for a fact that most business/marketing courses at universities are 7 years behind the curve, they are OK for ‘the basics’ but nope, you can’t beat true in the trenches information and genuine experience

  3. Marketing and sales are very important. Entrepreneur are educators. I agree. Let’s go and make a difference. I am Educating the people one state at a time join me.

  4. As a striving, young entrepreneur, I must say, I never thought I would be reading about Business, Stocks, Politics, or Product Sales – that information was for stuffy suit-wearers – But today, I do! I’m married to those topics and how they impact the markets, and ultimately my ideas, in business and business growth. With that beings said, the one thing I can say I have read more than anything: The How-Tos of every aspect of business, marketing, sales, development, sustainability, and long term growth. My English degree taught me NONE of that! Self-Education was the key to getting me to where I am, and I truly believe that it will continue to be the key in where I am going. Great advice here, Jeff! Sometimes, us little guys need a bit of confirmation on the processes we decide will best serve our visions. Thank you!

  5. I have been following you for three years and have purchased PLF and I must tell you that your videos are always a welcome start to my Sunday. Thank you Jeff for doing what you do. A week away from my pre-launch and it is all thanks to you. Thanks, John

  6. Ironic as I am about to start the process of building a course to help dentists bridge the gap from where they are currently to where they want to be in their practice and profession, but more importantly personally.

    Love your tidbits of wisdom!

  7. Thanks for the encouragement and permission to start just exactly where we are on our path. I am all about self-education. it is so much more engaging than a classroom setting.

  8. Today’s lesson was very encouraging. As a person with advanced degree in subjects that are not my passion, I struggle with the question “Am I qualified?” At the same time, something deep within is pulling me to take the self-education path. It just feels right. Thank you.

  9. Awe … so true … wisdom is what I bring … as I tell people I can only take you as far as I have gone and my road has been well-traveled. I look forward to getting Owning the Zone launched in the next couple of weeks. So much wisdom in this course I have created through working with amazing athletes that entrusted me with taking them to a higher level of excellence. Thanks Jeff. Blessed be. Love only

  10. Omolabake Tom-Aba


    The simplicity of these video is so inspiring. The message is also clear and refreshing, we are all in the Business of educating whether you are selling pizza or making hair.

    Thank for sharing.

  11. I’ve been having conversations incredibly similar to this with just about anyone who’ll listen. It’s takes a certain kind of person to entrepreneur well, and quite often they aren’t the ones with the degrees.

  12. Great, we’ll all just get dumber and dumber then. We have no proper leadership, no proper education. Knowing how to “do stuff” is not the same as having a deep understanding of timeless truths. It breeds a shallower and shallower culture.

  13. Andrew Texidor


    What a great and timely post that covers so so much that’s important to me as a business owner and entrepreneur. Time freedom and lifestyle by design are as important factors in my life. Your posts are always so insightful Jeff

  14. Jeff, you seem to be making the assumption that “education” is only about knowledge and success, and that a university education doesn’t offer anything that you can’t work out on your own. I realise that that is partly the fault of universities, which, these days, have to ‘sell’ themselves as vocational training centres, promising that you will get a job at the end of their course or degree. But your video really disappointed me, suggesting that running a business is “better” somehow than getting a university education. I expected more from you, as I have admired your work for a long time. Education does not equal vocational training. This is a completely false equation. Education is not about ‘knowledge’ and ‘success’. At its best, its goal is understanding and dialogue: how to debate and consider other points of view than your own, and to think critically. There are many, many successfully educated people who are not financially successful or extremely rich and who have not (yet, perhaps) changed the world.

  15. Thank you so much for your encouragement and for sharing your wisdom, Sir Jeff – great to hear about Wisdom Business!

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