I used to think you had to love marketing to be successful in business.
But then I did a quick training session for a group of bestselling authors… and I remembered that is definitely not the case.
My impromptu session turned into a full-blown 2-hour Q&A when I discovered how uncomfortable even super-successful authors can feel about marketing themselves.
If marketing leaves a bad taste in your mouth too, here’s a mindset shift that might help…
Marketing is showing your clients the story of their future success.
As an entrepreneur, your job is to see a bigger, better future for your customers – a brighter future than they can even imagine – and then share that vision with them.
And if you’re not a “marketing person”, here are a few things you can do to become one.