My Launch Masterclass (A Sneak Preview)

We’re a little less than two weeks out from the first session of my LIVE Launch Masterclass. I’m going to deliver 12+ hours of training on how to launch and what’s working NOW in the launch world. This is a quick sneak peek of what I’ll be covering…

Here’s the link I mentioned in the video: www.productlaunchformula.com 

Launch Masterclass Schedule:
Live Lesson 1 – Sept. 12
Live Lesson 2 – Sept. 16
Live Lesson 3 – Sept. 19
Live Lesson 4/Registration opens for PLF – Sept. 23
Registration for PLF Closes Sept. 27

All right. September 1st. The calendar has flipped over to the official launch month. This is the Launch Masterclass month. We're just 11 days out from the start of the masterclass so I thought I'd walk through how this is going to work.

So every year since 2005, I've been doing variations of what I am about to do. Last year became the Launch Masterclass and we upgraded the terminology because, well, it truly is a masterclass. 

Now, normally people charge anywhere from $100 to $1000 for a masterclass. I'm giving it away for free. 

How do I get off calling this a masterclass? Because we're going to have four training sessions. Each one of those training sessions is going to be two to three hours, probably closer to three hours. I'm going to have extra training videos for you. I'm going to have extra little live sessions, little impromptu behind the scenes, Jeff unplugged live sessions. I've got downloads for you. I've got my team coaching you in a Facebook group. It's just going to be massive, massive value. And it all starts on September 12th, so save the date.

So I just want to tell you a little bit. How this is going to work is that basically, there's a link down below. You can put in your email address, that's all it's going to cost you. It going to cost you $0. Just type in your email address, type in your best email address. We're going to be sending you some really cool updates. And then we're going to do these live sessions.

So on September 12th, it's the first session. It's going to go between two and three hours. I think it's going to be three hours. It's going to start at 4:00 p.m. Eastern time. It's going to be 100% live. It's not going to be simulated net live. It's not going to be pretend live. It's not going to be like the TV stations playing the Olympics 12 hours later and say it's sort of simulated live. It's going to actually be live. I'm going to be live. 

I'm going to be downstairs here and you're going to be able to see me in the same room, but I'll be downstairs. I'll have a whole video set up there. It's going to be cool. I'm going to teach for the first segment. It's going to be up.

Since I'm going to be live, we're not exactly sure, but probably between 40, 50 minutes of me teaching. And in this first one I'm going to teach the launch strategy that's driven a billion dollars in launches. Since I first published it in 2005, it's driven a billion dollars in launches. So I'm going to teach that. 

Then we're going to have some case studies so you can hear about how it's working in the real world, in different types of markets, with different types of launches, with different types of products from real regular people.

So we'll do some case studies and then we'll have a Q&A session where I'm just going to be answering the questions that came up live during that session. So you're going to be able to type in the questions. My team's going to be feeding me those questions and we're answering those. It's boom. That's like sort of my sweet spot. 

So that's just going to be the first broadcast. It's going to be awesome.

Then we're going to take a few days off and then the second session is going to be on September 16th. So save the date: September 16th. Again, 4:00 p.m. Eastern, United States time. 

And in between those two broadcasts, I'm going to have some additional updates, some extra videos. That's going to be on our concierge page, so you always want to be checking back on our concierge page. 

And then that second session is going to be about the primary types of launches.

So this one is the overall … There's one overriding launch strategy. And this one delves into the different types of launches. Because within that one strategy, there's different launches depending whether you're just starting out, whether you've got an established product, whether you have a membership site, whether you have a book or whatever, there's different types of launches. And we're going to walk through those different types of launches, how they work together, which one might fit for you for where you're at in your business. 

And then again, we're going to take a few days off. And in those days off … Well we're actually not going to take them off because I'm going to have extra video training in between for you. We're going to have downloads for you. It's going to be super cool.

So then after that one, on September 19th, is going to be our third live training. And again, it's going to be the full-out training. It's going to be me teaching. It's going to be case studies. It's going to be Q&A. We're going to have Q&A at every single one of these. And this one, I'm going to give you the map of the overall launch territory so you can see how every piece fits together. Historically people go crazy over this one. They absolutely go nuts. We're going to have a big juicy download for you. It's going to be fantastic. 

Then we're going to take a few days off. Again, we're not really taking them off because all through here, we're going to have a Facebook group for you where you can get your questions answered. And we're going to have extra material there. And we're going to be releasing videos on our concierge page, extra training in between.

If this sounds like a lot, well, I like to think of this as the second best launch training in the world. And of course, the whole thing, I'm building up to actually open up the registration for my Product Launch Formula coaching program. So I'm trying to deliver massive value for you, but it's selfish too because I'm eventually going to make an offer for my Product Launch Formula coaching program. 

On September 23rd, this is one of my favorite sessions because it's a session that … A lot of people don't think about this one. And this is about the open cart. 

So there's two main … Well there's more than two, but for today's purposes let's talk about two big segments of your launch. And one's called prelaunch, and that's everything that I hope happens where you're just delivering value ahead of your launch. And then there's the open cart, and that's where you actually open up your cart and you start taking orders. But you don't just open your cart and say, ” Hey, we're open. We're taking orders.” There's a strategy to your entire open cart period, and on September 23rd I'm going to be teaching what to do during your open cart. This is one of the most overlooked strategies within the entire launch world. I'm going to be breaking it down for you.

I'm also going to be opening a registration for Product Launch Formula on September 23rd, so it's going to be awesome.

So that's a little overview. That's the lay of the land. That's a map of what's coming up with the Launch Masterclass. I'm super stoked. People, last year was the first time we did this live. We're doing so much of this live. There's going to be live, there's going to be a video but it's primarily live. And the value people got from it last … Just based on their comments, based on them wanting to actually give us money for the free stuff, it was absolutely amazing.

So again, save the date, the first one, September 12th. Down below this video, I should have all the dates listed and there's going to be a link where you can join a notification list so you don't miss any of this. Again, it's all free. Just costs your email address. Looking forward to it. 

Launch Masterclass, we're 11 days away. Scroll down. Click that link. Head on over. Click that link and get registered, and let's go get ‘em this week.