Skip to main content

How do you succeed in business? I mean real, long-term success?

It comes down to a word I’ve been obsessing about – value. Actually, two words…

Transformational value.

If you’re in the wisdom business, you’re changing your customers’ lives by taking away their pain or helping them experience more pleasure… maybe both. That’s transformational value.

How you create and communicate that value is the key to growing a successful business… and that’s what this video is all about.

Similar articles

Lights, Camera, Impact! How Elliott Connie Served His Way to a Million-Dollar Business and His Own Network TV Show

“Unbelievably surreal.” That’s how Elliott Connie describes his business journey. And it’s easy to see…

Behind The Scenes: Designing My New Launch Campaign

I’ve been up since 5am planning out a new offer. So this is a perfect…

How to Win at Content

There’s just no way around it – when you’re in this business, you have to…

3 Replies to “Transformational Value – The Key to Long-Term Business Success”

  1. Ray Blanchard


    Fantastic, Jeff!

    I always believed exactly what you said about communicating Transfromational Value and asking your evangelists to speak to others about it. But I have not always been able to actually do it consistently.
    Definitely not been able to do it virtually. I am hanging on your every word, and look forward to learning more. Thanks for your generosity!

Your Email address will not be published.

By submitting this form you agree to our terms and conditions and our Privacy Policy.