How do you succeed in business? I mean real, long-term success?
It comes down to a word I’ve been obsessing about – value. Actually, two words…
If you’re in the wisdom business, you’re changing your customers’ lives by taking away their pain or helping them experience more pleasure… maybe both. That’s transformational value.
How you create and communicate that value is the key to growing a successful business… and that’s what this video is all about.