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I first met Amy Porterfield fourteen years ago, when she was “a fly on the wall” at the marketing meeting that changed her life (as well as many others!).

Tony Robbins had asked me (along with Frank Kern, Mike Filsaime, and Mike Koenigs) to come in and meet with him and share what was working in online marketing. Tony could see the world was turning online, and the Internet was something his company hadn't quite figured out.

Amy was one of Tony's assistants, and she was at the side of the room taking notes. While we were coaching Tony on how he could use the Internet to grow his business, Amy was paying close attention.

At that meeting, Amy noticed the same word cropping up again and again. Every time she heard it, she had the same thought – “I want that!”

The word? Freedom.

That was the day Amy realized she’d never experience true freedom working for someone else… so she decided to quit her job and start her own business.

Since then, she has achieved incredible success, building an 8-figure business and helping tens of thousands of entrepreneurs live life on their own terms. And in her new book, Two Weeks Notice, she reveals every strategy she used to make it happen.

Recently, I got a chance to sit down with Amy to talk about her book. Let me tell you… we cover a LOT of ground in this conversation, including:

  • The step-by-step “runway” Amy used to break free from her job so she could stop working on someone else’s dreams… and start working on her own
  • Her “Sweet Spot Formula” – how four simple questions can help you develop a profitable idea for your business and reveal how to stand out from your competition (even in “done to death” markets)
  • How to deal with imposter syndrome (think you’ve got it bad? Most entrepreneurs worry what other people will think. Amy was scared to post her videos because she was worried what Tony Robbins would think!)

… and much more.

There are a lot of practical, actionable takeaways in this video. I know you’ll get a lot out of it.

P.S. If you enjoy our conversation as much as I think you will, you’ll want to pick up Amy’s book, Two Weeks Notice. She does an amazing job of breaking down the steps to creating a passion-fueled business.

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4 Replies to “How to Escape the 9-5 and Create a Passion-Filled Business (With Amy Porterfield)”

  1. John Maguire


    I love Amy’s story and her enthusiasm for getting people to go for their dream. I’ve done what she’s talking about to create an online business and what she says works. I’m looking forward to reading her book and getting more golden nuggets to move myself forward.

  2. Mary Barbera


    Jeff Walker and Amy Porterfield are two of my biggest mentors for the past decade! This interview (and Amy’s new book) are amazing!! Thank you very much for all that you have taught me and so many entrepreneurs!

  3. I can totally relate to the things that Amy said – imposter syndrome, having a hard time believing in myself, wanting to start an online business but being too scared to take the leap, etc. I feel like I was meant to see this video because I needed to hear everything she said. Wow! Talk about serendipity.

    Thank you so much for this! More power to you.

  4. Loved this interview! I had the privilege and good fortune to meet Amy at one of Mike Koenig’s events. She is an amazing and authentic human. Really enjoyed this story and looking forward to reading Two Weeks Notice!

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