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I first met Amy Porterfield fourteen years ago, when she was “a fly on the wall” at the marketing meeting that changed her life (as well as many others!).

Tony Robbins had asked me (along with Frank Kern, Mike Filsaime, and Mike Koenigs) to come in and meet with him and share what was working in online marketing. Tony could see the world was turning online, and the Internet was something his company hadn't quite figured out.

Amy was one of Tony's assistants, and she was at the side of the room taking notes. While we were coaching Tony on how he could use the Internet to grow his business, Amy was paying close attention.

At that meeting, Amy noticed the same word cropping up again and again. Every time she heard it, she had the same thought – “I want that!”

The word? Freedom.

That was the day Amy realized she’d never experience true freedom working for someone else… so she decided to quit her job and start her own business.

Since then, she has achieved incredible success, building an 8-figure business and helping tens of thousands of entrepreneurs live life on their own terms. And in her new book, Two Weeks Notice, she reveals every strategy she used to make it happen.

Recently, I got a chance to sit down with Amy to talk about her book. Let me tell you… we cover a LOT of ground in this conversation, including:

  • The step-by-step “runway” Amy used to break free from her job so she could stop working on someone else’s dreams… and start working on her own
  • Her “Sweet Spot Formula” – how four simple questions can help you develop a profitable idea for your business and reveal how to stand out from your competition (even in “done to death” markets)
  • How to deal with imposter syndrome (think you’ve got it bad? Most entrepreneurs worry what other people will think. Amy was scared to post her videos because she was worried what Tony Robbins would think!)

… and much more.

There are a lot of practical, actionable takeaways in this video. I know you’ll get a lot out of it.

P.S. If you enjoy our conversation as much as I think you will, you’ll want to pick up Amy’s book, Two Weeks Notice. She does an amazing job of breaking down the steps to creating a passion-fueled business.

Jeff welcomes his guest, Amy, for a conversation about online businesses. Amy expresses her passion for online marketing and shares the intriguing detail that her experiences with a business partnership will be detailed in her upcoming book. She hopes their shared stories can inspire confidence in listeners and stresses the necessity to take that first step towards their goals, assuring them they have the strength to overcome any challenges.

Jeff concurs with Amy, pointing out that no one begins their journey already polished and perfect. Success is often a stumbling journey, developed over time. Addressing the common ‘imposter syndrome', Jeff invites Amy to share her thoughts on the fear and doubt that many beginners feel. People might see Amy as a flawless speaker, but they fail to see the effort and practice behind her skills.

Amy responds, stating it's normal to feel incapable when you're just starting out. She warns listeners against unfair comparisons, emphasizing that they could be comparing their starting point to someone else's years of experience. She encourages them to harness feelings of envy into motivation for their growth. Amy opens up about her initial fear of video content due to self-consciousness and her struggle with judgment from others. She recalls hoping Facebook Live wouldn't become popular, showing how much she had to overcome to be where she is now.

Jeff suggests a useful strategy for overcoming imposter syndrome: going to the YouTube channel of someone you admire, sorting their videos from oldest to newest, and observing their progress over time. Wrapping up, Amy shares information about her book “Two Weeks Notice” and points listeners to her website for bonus content.

In their closing remarks, Amy expresses her belief that everyone has a business inside them waiting to be brought to life. She asserts that if she and Jeff could navigate their way to success, so can their listeners. Jeff echoes her sentiments, thanking Amy for her invaluable insights and reminding listeners to check out her book. They part ways, having shared a conversation rich in encouragement, advice, and inspiration.

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5 Replies to “How to Escape the 9-5 and Create a Passion-Filled Business (With Amy Porterfield)”

  1. John Maguire


    I love Amy’s story and her enthusiasm for getting people to go for their dream. I’ve done what she’s talking about to create an online business and what she says works. I’m looking forward to reading her book and getting more golden nuggets to move myself forward.

  2. Mary Barbera


    Jeff Walker and Amy Porterfield are two of my biggest mentors for the past decade! This interview (and Amy’s new book) are amazing!! Thank you very much for all that you have taught me and so many entrepreneurs!

  3. I can totally relate to the things that Amy said – imposter syndrome, having a hard time believing in myself, wanting to start an online business but being too scared to take the leap, etc. I feel like I was meant to see this video because I needed to hear everything she said. Wow! Talk about serendipity.

    Thank you so much for this! More power to you.

  4. Hi Jeff, I read your blog post and it was really insightful and most important is that after reading your blog post I watched your interview video with Amy below your blog post and you know what it was to my surprise about your partner taking away your business and also with Amy’s experience of her partner doing same kind of thing (stealing away) that is unethical, I think.

    You know what?
    I am surprised that I am going through the same thing right now which you both have experienced in, due to this I am very much low and stressed out because of the same thing happening right now in my life but you know, I am still clinging with the same partner who is taking away my business from me and Jeff I want to tell you how it all started,

    It was just one month before pandemic started,

    In the start I was pitching to some of my target audience without actually having the product ready to launch like you say in your PLF, then I became good friends with them and one of them, (I will not name him as it is not good to name him in public) he was telling me that I am using ‘I’ and ‘me’ alot he told me to use “we” and “us” more and more as we are team so I changed my vocabulary from me, I to we, us and this I can understand now that from the very start he may had the idea of stealing so he preplanned from the start to say “we” instead of “I” and,

    Now it’s almost one year since I started with him as a partner in my journey and now I am clearly seeing that he is stealing away my business from me, and furthermore he is also stealing away my creativity and marketing partners that I have started working with them recently,

    The best thing I have now is that I have just given him the 60 to 70 percent of my strategies and secrets but the real stuff the real secret strategies that is my insider secret recipe is still with me that is 30% or maybe 40% of my complete business,

    Now I have thought that instead of crying or getting depressed about this I have thought of going ahead myself alone with much force and momentum and also I have learned the lesson that was needed for me most at this point of time,

    To make others know and should not go through the same experience I will share your video link “How to escape 9-5 and create a passion filled Business (With Amy Poterfield)” on your interview with Amy about her book on Two Weeks Notice.

    Warm Regards To You Both Amy Poterfield and Jeff Walker I love and respect you both. ❤️ 🙏🏽
    Aneell Nagdev (Anil).

  5. Loved this interview! I had the privilege and good fortune to meet Amy at one of Mike Koenig’s events. She is an amazing and authentic human. Really enjoyed this story and looking forward to reading Two Weeks Notice!

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