Skip to main content

It was a straightforward question from an acquaintance over dinner… 

Someone asked me what to price their new ebook book at. And it got me thinking about what really sets a business up for long-term success.

It certainly isn’t just a single offer at a given price. A one-time launch, no matter how successful, doesn’t make a business.

Sure, you need to start by creating your first offer and getting it out to the world. 

But to sustain a relationship with your audience and engage with them for the long term, you need to develop a value chain. 

Think about moving your prospects and followers from your ebook to a next step… and then through a progression of offers through which you deliver more and more value.

Sound intimidating? It’s not. Here’s how to get started…

Similar articles

My Simple 9,137-step Plan for Success

I had this week’s video, shot, edited and ready to send to you, but then…

The Power of Transformation

Knitting is just... knitting, right? Not so for Amy Small’s community of knitters… it’s really…

How Much Should You Charge?

It’s a question so many business owners struggle to answer… “How much do you charge?”…

4 Replies to “Building Out Your Value Chain (Here’s How)”

  1. Deirdre Fay

    Reply

    Interesting to hear your thoughts of converting a huge Instagram list. Thanks for this Jeff.

  2. Donovan Dreyer

    Reply

    The value-chain turbo-booster is the enrollment conversation. Conversations create clients. Leaping from free to $997 puts a bit too much pressure on the enrollment call and it opens up this 60-90 minutes of your life to too many prospects. The 2 figure offer gets you a buyer, so they move beyond the freebie and coaching call seeker. They may now be a buye in the 4 figure range, so the enrollment call is the key to this answering this questions. This 3 step to your signature program just might optimize the value chain- extra “links” aren’t crucial. Get your free link, two figure link, enrollment link and this a business does make. The nice thing is you can get going without spending time on the extra links. You can add those–if necessary–later.

Your Email address will not be published.

By submitting this form you agree to our terms and conditions and our Privacy Policy.