It was a straightforward question from an acquaintance over dinner…
Someone asked me what to price their new ebook book at. And it got me thinking about what really sets a business up for long-term success.
It certainly isn’t just a single offer at a given price. A one-time launch, no matter how successful, doesn’t make a business.
Sure, you need to start by creating your first offer and getting it out to the world.
But to sustain a relationship with your audience and engage with them for the long term, you need to develop a value chain.
Think about moving your prospects and followers from your ebook to a next step… and then through a progression of offers through which you deliver more and more value.
Sound intimidating? It’s not. Here’s how to get started…