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It was a straightforward question from an acquaintance over dinner… 

Someone asked me what to price their new ebook book at. And it got me thinking about what really sets a business up for long-term success.

It certainly isn’t just a single offer at a given price. A one-time launch, no matter how successful, doesn’t make a business.

Sure, you need to start by creating your first offer and getting it out to the world. 

But to sustain a relationship with your audience and engage with them for the long term, you need to develop a value chain. 

Think about moving your prospects and followers from your ebook to a next step… and then through a progression of offers through which you deliver more and more value.

Sound intimidating? It’s not. Here’s how to get started…

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4 Replies to “Building Out Your Value Chain (Here’s How)”

  1. Deirdre Fay


    Interesting to hear your thoughts of converting a huge Instagram list. Thanks for this Jeff.

  2. Donovan Dreyer


    The value-chain turbo-booster is the enrollment conversation. Conversations create clients. Leaping from free to $997 puts a bit too much pressure on the enrollment call and it opens up this 60-90 minutes of your life to too many prospects. The 2 figure offer gets you a buyer, so they move beyond the freebie and coaching call seeker. They may now be a buye in the 4 figure range, so the enrollment call is the key to this answering this questions. This 3 step to your signature program just might optimize the value chain- extra “links” aren’t crucial. Get your free link, two figure link, enrollment link and this a business does make. The nice thing is you can get going without spending time on the extra links. You can add those–if necessary–later.

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