Skip to main content

A lot of wild and crazy things have happened since the latest edition of my bestselling book Launch hit the shelves in 2021. Someone recently asked me what’s changed in that time.

How would I update the book for 2023 – to reflect game-changing innovations like AI and the increasingly competitive landscape?

My answer might surprise you – I wouldn’t change much.

P.S. The past couple years have been a reminder that – though tools and tactics come and go – the principles and strategies needed to build a successful business never change.

Launch is filled with timeless techniques you can use to get your audience’s attention and turn them into paying customers.

If you haven’t already, pick up your copy of Launch now (and claim FOUR free bonuses).

Similar articles

The Launch Conversation: Are You Tapped In?

When a launch runs into trouble, it’s usually because of a problem with the offer…

This Changed Everything For Me

BE FIRST TO HEAR ABOUT THE 2024 LAUNCH MASTERCLASS! Enter your email address at https://productlaunchformula.com/…

Inside My Next Launch: Here’s What I’m Thinking…

I'm in the middle of prepping what I hope will be my 22nd consecutive million-dollar…

2 Replies to “What’s Changed Since I Wrote Launch?”

  1. Nick Arden

    Reply

    Methods are many; Principles are few;
    Methods always change; Principles never do.

Your Email address will not be published.

By submitting this form you agree to our terms and conditions and our Privacy Policy.