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A lot of wild and crazy things have happened since the latest edition of my bestselling book Launch hit the shelves in 2021. Someone recently asked me what’s changed in that time.

How would I update the book for 2023 – to reflect game-changing innovations like AI and the increasingly competitive landscape?

My answer might surprise you – I wouldn’t change much.

P.S. The past couple years have been a reminder that – though tools and tactics come and go – the principles and strategies needed to build a successful business never change.

Launch is filled with timeless techniques you can use to get your audience’s attention and turn them into paying customers.

If you haven’t already, pick up your copy of Launch now (and claim FOUR free bonuses).

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2 Replies to “What’s Changed Since I Wrote Launch?”

  1. Methods are many; Principles are few;
    Methods always change; Principles never do.

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