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What Actually Works in a Launch

A pretty well-known entrepreneur in our industry had a launch that didn’t go so well. His takeaway? “Launches just don’t work anymore.” He thought what happened with his launch meant…

Pricing Too Low Might Make Your Business Seem Less Valuable

Have you ever encountered a low price on a product or service and as a result, questioned its value? We've all been there. You see an offer that looks amazing…

How to Create an Offer Your Audience Can’t Refuse

Here’s the link I mentioned… and how you can get my personal help on your next launch or campaign: productlaunchformula.com/acd - - -  This week marks 19 years since I…

The “Magic” Secret for Leveling Up Your Business

Here’s the link I mentioned… and how you can get my personal help on your next launch or campaign: productlaunchformula.com/acd - - -  The most successful entrepreneurs have learned a…

Is the “Credentials” Myth Stopping You from Becoming a Successful Coach?

When it comes to coaching, many folks think they need fancy qualifications or letters after their name to get started. But here's the thing… I was in business for 21…

One Thing They Don’t Tell You About Entrepreneurship

Having your own business comes with obvious benefits – like a better lifestyle, a bigger income, and more freedom.But when I look back on when I first started out over…