Jo and Derek Clark teach people to train and ride horses.
They love their work, but running their school meant they rarely got a break.
After a car accident, they turned to Product Launch Formula® to maintain their livelihood – and it worked better than anticipated.
Learning to launch PLF-style has given Derek the freedom and flexibility to work when he’s able to without overextending himself. And the couple can share their knowledge with a wider audience (before, they were training 1-to-1).
The wider audience seems to agree… 36 hours into their first launch, Derek and Jo’s course sold out.
This launch case study is from the 2022 Launch Masterclass™. We’ll have lots more inspiring stories for you during the 2023 Launch Masterclass starting August 21st.