From the category archives:
product launches
by Jeff Walker
March 10, 2012
Videos
How would you feel if you could get 1,000 opt-ins per hour? That’s a pretty amazing number, but it’s only part of the story…
Can you do a Product Launch Formula-style launch for an independent film? How about a feature-length documentary? What would happen if you had a FREE worldwide online premiere for the film?
And here’s the question that the producers of the film are probably most concerned with… can you change the way the world looks at food with a totally self-funded documentary?
Well, it’s still too early to tell since we’re a couple of weeks from Launch Day… but the early signs are looking pretty amazing.
The launch is for the movie “Hungry For Change”… and it’s a full-out classic PLF-style launch…
by Jeff Walker
September 4, 2011
internet marketing
Have you ever wanted to attract top tier celebrities or “big names” to your business? That’s what this Product Launch Case Study is all about, and it’s happening right now…
Will Hamilton has a tennis instruction site at FuzzyYellowBalls.com, and he’s used his past product launches to attract the most successful professional doubles team in history. Bob and Mike Bryan have won more professional doubles titles than any team in history, they’ve won 11 Grand Slam titles, and earlier this year they won Wimbledon.
And now they’re partnering with Will on a new product… and a PLF-style product launch for that product.
So how does a tiny web site with a weird name put together a deal to partner with two of…
by Jeff Walker
May 22, 2011
Mindset
OK, this is without a doubt the craziest post I’ve made on this blog… because I’ve never seen anyone put a THREE HOUR all-content recording on their blog!
This is the deal – a few days ago my good friend Brendon Burchard (that photo below shows Brendon and I at this year’s Super Bowl) interviewed Andy Jenkins and myself on a teleseminar.
The call was all about information marketing – how to create and market your own information products… and it’s from three people who have “been there, done that” … and have sold millions of dollars of their information products. Enjoy!
by Jeff Walker
March 15, 2011
Mindset
If you ever needed even more PROOF of just how powerful Internet Marketing was… well a few days ago Brendon Burchard’s new book – the Millionaire Messenger – premiered at #1 on Amazon.com and BN.com.
And in a few days, when the next New York Times bestseller list is announced, there’s a darn good chance it will be near the top of that list as well.
And Brendon has done this ENTIRELY with Internet Marketing. There was no book tour, no TV or radio… he’s not a famous author, and he’s not getting a big push from a fancy New York publisher.
He’s just using the Internet Marketing tactics that we’ve all been honing for the last 10 years. He used his list,…
by Jeff Walker
March 9, 2011
internet marketing
I remember the first time someone ever bought something from me online. I jumped so high I think I almost punched a hole in the ceiling.
First off, I was amazed that someone would actually buy something from me. And equally amazing was the fact that the person was from Switzerland.
It was hard to fathom that someone from halfway around the world would buy something from me… that I was publishing out of my home in Colorado!
Fast forward 15 years… and I’ve now sold many millions of dollars of stuff online.
And unless you were hiding under a rock, you probably noticed that I released Product Launch Formula last week. As usual, it wasn’t on the market long – we…
by Jeff Walker
February 1, 2011
internet marketing
I thought you might like a bit of a peak behind-the-curtain into a major product launch that’s happening right now…
As I type this Eben Pagan’s launch for his “Self Made Wealth” program is going to be closing down in a few hours.
And this is a launch that’s had a few twists and turns. It hasn’t been all beauty and grace.
As I’ve mentioned before on this blog, Eben is a good friend of mine and I have huge respect for him and his business training products. I’ve actually attended three different workshops he put on – that was a total of 12 very long days of listening to Eben teach.
And trust me, it takes an awful lot to get me to sit…
by Jeff Walker
June 22, 2010
internet marketing
Jeff here, reporting from the eye of the hurricane… or at least that’s what my office feels like right now.
I’m in the midst of the launch of my Product Launch Formula 3.0 coaching program. The launch is going great – but when you’re in the middle of one of these epic launches… well, things get a bit crazy at times.
Of course, I’m not the ONLY one in the middle of a launch – Apple’s rolling out their iPhone 4 – and well, they crashed their server. Or more accurately, their network.
Take a look at what happened when a friend of mine tried to pre-order an iPhone:
Yes, that’s the Apple store blowing up.
And yes…
That’s…
by Jeff Walker
June 10, 2010
product launches
So a couple of days ago I flew into San Francisco – I was going there to give a talk at Brendon Burchard’s “Expert’s Academy” workshop.
When I stepped off the plane in San Francisco I had no freaking clue that within an hour I would be helping “blueprint” a product launch for Paula Abdul – a product launch that will likely kick off with appearances on all the biggest talk shows on network TV.
(That should make for a nice pre-prelaunch!)
What a crazy world… I start the day flying out of my one-gate airport in tiny Durango, CO and a few hours later I’m helping strategize the best way to use a series of appearances on the biggest TV network talk shows as…
