Great leaders aren’t born from titles, they’re built in the trenches.
This is certainly true for Dayna Abraham, an educator and parent who built her business with Product Launch Formula®. I’ve had the privilege of watching Dayna’s journey up close in my Mastermind, and I’m excited to share how she used PLF to bring her vision to life – not just once, but with every launch she’s done.
Every entrepreneur – no matter where they start – has the potential to make a profound impact, and it doesn’t require perfection or a fancy title.
What it requires is a message, a mission, and the willingness to take that first step.
It’s the same principles that have empowered so many in our PLF community, and Dayna’s story is a testament to what’s possible when you commit to showing up for your audience.
Launching a Book… And A Business
When Dayna first started blogging, writing a book seemed like a distant dream. She recalls holding someone else’s book and wondering, “What could I possibly have to say to fill a whole book?”
But Dayna did have a lot to say. Launching her book and her online programs has completely changed her life – and the parents she serves.
You don’t need to be an “expert” with credentials stacked behind your name in order to have a successful business. In fact, it’s often better if you don’t!
Here’s what you should keep in mind:
- Start simple: Your first launch doesn’t need to be perfect, it’s about showing up.
- Build trust: Each launch lets you connect with your audience, learn, and refine.
- Focus on consistency: Show up for your audience, and they’ll show up for you.
Every time you launch, you’re setting the foundation for growth and impact.
Why Word of Mouth Matters in Every Launch
A truly successful launch doesn’t end when the cart closes.
The best launches continue to grow through word of mouth.
Dayna’s book launch for Calm the Chaos is a perfect example. It’s the kind of guide that:
- Parents share with other parents
- Grandparents pass on to their kids
- Families talk about – not because it’s “just another book,” but because it genuinely helps
The best marketing doesn’t come from ad campaigns – it comes from people who can’t wait to talk about what you’re doing.
When you build something that genuinely serves, people want to share it. And each launch becomes a stepping stone to bigger and broader impact.
The Flexibility of a Framework
One of the most valuable elements of PLF is its adaptability.
Dayna’s program demonstrates this perfectly. She’s constantly iterating, refining, and adjusting her framework to meet her audience’s changing needs.
Each iteration of your program or product teaches you something invaluable about what works and what doesn’t.
This is the foundation of PLF. You don’t have to wait for the “perfect” plan – you start with what you have, keep listening to your audience, and keep improving. You build a relationship with prospects that turns them into loyal customers.
Real Impact Begins Here
Looking at Dayna’s journey with Calm the Chaos, I see so many parallels to what we do with Product Launch Formula. She began with just a few families and a lot of passion, refining her approach with each launch.
In PLF, we emphasize the power of starting right where you are. Fancy setups or credentials aren’t necessary – all you need is a clear message, a desire to serve, and the willingness to show up.
Remember, sometimes, the greatest leaders are the ones who’ve been in the trenches – who’ve taken their struggles and turned them into strengths.
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