Product Launches

My students have done some amazing launches over the years… 6-figures, 7-figures, and even 8-figures in revenue. The thing is – it’s probably not gonna be your first launch out of the gate. But here’s why that first launch is so critical (even if it won’t make you an instant millionaire)…  Here’s a link to […]

This week is shaping up to be a big one for the PLF brand – and I’m months away from our Launch Masterclass…this is the week that PLF is being released in its fifth language.  Here’s the link for PLF Espanol: https://formuladelanzamiento.com/

What happens when the world stays home? Well for one, grocery stores are doing pretty well. Which makes sense – the restaurants are closed, and people still need to eat. 🙂 And for another, people are spending a lot more time in front of their screens. But once they’re done binging on Netflix, what happens […]

I think we’re starting to get used to our “new normal”… or at least it feels that way to me. And as things start to settle down, I’m starting to see the data come in from my clients and students – and we’ve got some interesting patterns that are developing. Here’s what I mean…

It’s a brave new world out there. No matter what’s going on now and what happens next… a lot has changed very quickly and there’s no going back. One of the big questions I’m getting from my clients is about selling in the current environment – and every business needs to get clients and make […]

There’s a launch coming up that I’m super excited about… and it’s not even mine!  🙂  The “big idea” behind this launch goes way beyond just a marketing hook – it’s actually the driving force that gets people to buy the training, consume it, and become raving fans.  In this video, I dig into the […]

What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean…  (Also, here’s the link to register for the livecast I mention in the video: http://bit.ly/rich-csib)

Most of us started a business to get some sort of freedom… whether it’s time, or location, or financial freedom. And the cool thing about a successful launch is that it can help you make a lot of money. But if you’re not thinking ahead to how that money gets spent, your business might be […]