Get the behind-the-scenes strategies and secrets used by the world’s most successful online entrepreneurs. These are powerful tactics that I’ve used to launch and grow my own online business… and they can work for you, too.
Product Launches
Back to the drawing board…
It’s the first week of August, which means it’s officially Launch Season for me and my team… we’re gearing up to teach our big annual Launch Masterclass. Last year’s Masterclass was groundbreaking – I did 14 hours of live training + downloads and other goodies… and it was 100% free. And this year’s version is […]
if you want to raise your rates… scream
One of my Product Launch Formula owners recently emailed to tell me he’d had his first six-figure launch. His niche? Teaching people to scream. Which sounds like kind of a strange market – but there’s an important lesson here when it comes to choosing your own… Video Transcript and Relevant Links Okay, so let’s talk […]
Marketing as a Spectator Sport?
So this week, I did a couple webinars with my good friend Don Crowther. We had a great time, and people seemed to like what we shared – they were actually raving about it. And then I did that thing we all love to do (even though maybe we shouldn’t)… I got sucked into the […]
Getting Their Attention (Here’s How)
These days, you’re up against some pretty tough competition for people’s attention. Emails, Insta, pings, schedules… and the list only goes on from there. So how do you get (and keep) their attention with so much noise in the market? Here’s what I do… Video Transcript and Relevant Links When I started my first online […]
Want Me to Promote Your Product?
Someone just asked me if I would promote their product as an affiliate. Here’s my message to him (and anyone else looking for new affiliate partners), plus a few things to think about before recruiting new partners for your business… Video Transcript and Relevant Links A couple days ago, I did an “Ask Me Anything” […]
People Actually Do That?
I know it sounds a little counterintuitive, but the first step in your marketing shouldn’t be about convincing people why your product is so great. There’s something much more important that needs to happen first, before your ‘future customers’ will ever be ready to buy…
20 Years in One Weekend
A couple years ago I had my 20th year in business (and I’m still a little shocked at that number). To celebrate, I did a 30-day video challenge I called “20 Years in 30 Days”… and it turns out that’s one of the most popular series of videos I’ve ever done. In case you’re looking […]
Creating a Product That Lasts
How does an information product last on the market for almost 15 years? It’s hard to boil it down to one thing – but for me, it’s been all about getting results for my clients. Here’s how I’ve done it – and a look at the latest evolution I’m trying this year to keep a […]
