Product Launches

I think we’re starting to get used to our “new normal”… or at least it feels that way to me. And as things start to settle down, I’m starting to see the data come in from my clients and students – and we’ve got some interesting patterns that are developing. Here’s what I mean…

It’s a brave new world out there. No matter what’s going on now and what happens next… a lot has changed very quickly and there’s no going back. One of the big questions I’m getting from my clients is about selling in the current environment – and every business needs to get clients and make […]

There’s a launch coming up that I’m super excited about… and it’s not even mine!  🙂  The “big idea” behind this launch goes way beyond just a marketing hook – it’s actually the driving force that gets people to buy the training, consume it, and become raving fans.  In this video, I dig into the […]

What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean…  (Also, here’s the link to register for the livecast I mention in the video: http://bit.ly/rich-csib)

Most of us started a business to get some sort of freedom… whether it’s time, or location, or financial freedom. And the cool thing about a successful launch is that it can help you make a lot of money. But if you’re not thinking ahead to how that money gets spent, your business might be […]

I’m in the middle of my live launch, and one question I’ve been getting a lot is about the technology we’re using. You don’t need a lot of fancy equipment to shoot good videos… I’ve shot plenty myself using just my phone. But for my launch, we went pretty fancy… and we’re using a lot […]

I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content and the folks stayed on until the very end. So how did I keep it up for 3+ hours without falling asleep on my feet? […]

It’s the final week before we kick off my LIVE Launch Masterclass, and I’ve got a bit of a dilemma. I just got done recording two dozen case studies, and… they’re all AMAZING. I kinda want to share all the stories, but right now I’ve only got space for 12. So now I’ve got that […]