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Product Launches
Wanna See My Squirrel Cam?
I’m in the middle of my live launch, and one question I’ve been getting a lot is about the technology we’re using. You don’t need a lot of fancy equipment to shoot good videos… I’ve shot plenty myself using just my phone. But for my launch, we went pretty fancy… and we’re using a lot […]
The Fine Art of Chunking
I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content and the folks stayed on until the very end. So how did I keep it up for 3+ hours without falling asleep on my feet? […]
Picking Favorites (+ Some Launch Masterclass Updates)
It’s the final week before we kick off my LIVE Launch Masterclass, and I’ve got a bit of a dilemma. I just got done recording two dozen case studies, and… they’re all AMAZING. I kinda want to share all the stories, but right now I’ve only got space for 12. So now I’ve got that […]
My Launch Masterclass (A Sneak Preview)
We’re a little less than two weeks out from the first session of my LIVE Launch Masterclass. I’m going to deliver 12+ hours of training on how to launch and what’s working NOW in the launch world. This is a quick sneak peek of what I’ll be covering… Here’s the link I mentioned in the […]
Fixing Things That Aren’t Broken
If you’ve got something that’s working for you, why would you risk messing it up by “fixing” something that’s not broken? I usually don’t make that mistake… but last year I took my annual launch (that was already working super well) and completely re-invented it. Here’s what happened… And here’s the link I mentioned in […]
Back to the drawing board…
It’s the first week of August, which means it’s officially Launch Season for me and my team… we’re gearing up to teach our big annual Launch Masterclass. Last year’s Masterclass was groundbreaking – I did 14 hours of live training + downloads and other goodies… and it was 100% free. And this year’s version is […]
if you want to raise your rates… scream
One of my Product Launch Formula owners recently emailed to tell me he’d had his first six-figure launch. His niche? Teaching people to scream. Which sounds like kind of a strange market – but there’s an important lesson here when it comes to choosing your own… Video Transcript and Relevant Links Okay, so let’s talk […]
Marketing as a Spectator Sport?
So this week, I did a couple webinars with my good friend Don Crowther. We had a great time, and people seemed to like what we shared – they were actually raving about it. And then I did that thing we all love to do (even though maybe we shouldn’t)… I got sucked into the […]
