Product Launches

There’s a launch coming up that I’m super excited about… and it’s not even mine!  🙂  The “big idea” behind this launch goes way beyond just a marketing hook – it’s actually the driving force that gets people to buy the training, consume it, and become raving fans.  In this video, I dig into the […]

What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean…  (Also, here’s the link to register for the livecast I mention in the video: http://bit.ly/rich-csib)

Most of us started a business to get some sort of freedom… whether it’s time, or location, or financial freedom. And the cool thing about a successful launch is that it can help you make a lot of money. But if you’re not thinking ahead to how that money gets spent, your business might be […]

I’m in the middle of my live launch, and one question I’ve been getting a lot is about the technology we’re using. You don’t need a lot of fancy equipment to shoot good videos… I’ve shot plenty myself using just my phone. But for my launch, we went pretty fancy… and we’re using a lot […]

I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content and the folks stayed on until the very end. So how did I keep it up for 3+ hours without falling asleep on my feet? […]

It’s the final week before we kick off my LIVE Launch Masterclass, and I’ve got a bit of a dilemma. I just got done recording two dozen case studies, and… they’re all AMAZING. I kinda want to share all the stories, but right now I’ve only got space for 12. So now I’ve got that […]

We’re a little less than two weeks out from the first session of my LIVE Launch Masterclass. I’m going to deliver 12+ hours of training on how to launch and what’s working NOW in the launch world. This is a quick sneak peek of what I’ll be covering… Here’s the link I mentioned in the […]

If you’ve got something that’s working for you, why would you risk messing it up by “fixing” something that’s not broken? I usually don’t make that mistake… but last year I took my annual launch (that was already working super well) and completely re-invented it. Here’s what happened… And here’s the link I mentioned in […]