Product Launches

So this week, I did a couple webinars with my good friend Don Crowther. We had a great time, and people seemed to like what we shared – they were actually raving about it. And then I did that thing we all love to do (even though maybe we shouldn’t)… I got sucked into the […]

These days, you’re up against some pretty tough competition for people’s attention. Emails, Insta, pings, schedules… and the list only goes on from there. So how do you get (and keep) their attention with so much noise in the market? Here’s what I do… Video Transcript and Relevant Links When I started my first online […]

Someone just asked me if I would promote their product as an affiliate. Here’s my message to him (and anyone else looking for new affiliate partners), plus a few things to think about before recruiting new partners for your business… Video Transcript and Relevant Links A couple days ago, I did an “Ask Me Anything” […]

I know it sounds a little counterintuitive, but the first step in your marketing shouldn’t be about convincing people why your product is so great. There’s something much more important that needs to happen first, before your ‘future customers’ will ever be ready to buy…

A couple years ago I had my 20th year in business (and I’m still a little shocked at that number). To celebrate, I did a 30-day video challenge I called “20 Years in 30 Days”… and it turns out that’s one of the most popular series of videos I’ve ever done. In case you’re looking […]

How does an information product last on the market for almost 15 years? It’s hard to boil it down to one thing – but for me, it’s been all about getting results for my clients. Here’s how I’ve done it – and a look at the latest evolution I’m trying this year to keep a […]

Three days until my big once-a-year launch, and I’ll admit… I’m a little nervous. Who knows what’s going to happen? I sure don’t! Anyway, here’s a sneak peek at all the exciting stuff coming up (plus a little something to help you through your next big challenge).

Can you really teach something like horse training online? Business has skyrocketed for Callie since she started launching her horse training and riding courses with Product Launch Formula… to the point that she just opened a new, state-of-the-art stable! Check out the tips that have made her successful in this super-competitive (and traditionally offline) field.