When the World Stays Home
What happens when the world stays home? Well for one, grocery stores are doing pretty well. Which makes sense - the restaurants are closed, and people still need to eat.…
Finding the Silver Lining
I think we’re starting to get used to our “new normal”... or at least it feels that way to me. And as things start to settle down, I’m starting to…
Two New (Old) Rules for Selling
It’s a brave new world out there. No matter what’s going on now and what happens next… a lot has changed very quickly and there’s no going back. One of…
More Than Just A Big Idea…
There’s a launch coming up that I’m super excited about… and it’s not even mine! :-) The “big idea” behind this launch goes way beyond just a marketing hook -…
The Big Idea Behind the Biggest Launches
What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what…
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