Two New (Old) Rules for Selling
It’s a brave new world out there. No matter what’s going on now and what happens next… a lot has changed very quickly and there’s no going back. One of…
The Big Idea Behind the Biggest Launches
What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what…
Wanna See My Squirrel Cam?
I’m in the middle of my live launch, and one question I’ve been getting a lot is about the technology we’re using. You don’t need a lot of fancy equipment…
The Fine Art of Chunking
I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content…
Picking Favorites (+ Some Launch Masterclass Updates)
It’s the final week before we kick off my LIVE Launch Masterclass, and I’ve got a bit of a dilemma. I just got done recording two dozen case studies, and……
