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I often talk about the importance of gratitude in my business. And there’s something just as important as gratitude that could change your business (and your whole life) for the better…

Video Transcript and Relevant Links

This is one of my absolute favorite weeks of the year. Let's just call it my favorite week of the year. It's Thanksgiving week.

You're going to be watching this right at the end of this Thanksgiving week here in the United States, so Thursday is… for everyone outside of the U.S., Thursday is Thanksgiving, and we tend to turn it into a four-day holiday — Thursday, Friday, Saturday, Sunday.

In my family, we turn it into a nine-day holiday, and we spend the entire week together.  And so right now, I'm down, I'm in Sedona, Arizona, and it's just spending the entire week with our family, and of course, we have a great big meal on Thanksgiving.  But it's just a fantastic time with the family, and I love this holiday because it's… at the end of the day, it's all about gratitude, and gratitude is such a powerful force.

I mean, if you can live in gratitude to the largest extent that you can, it just makes your life better in so many ways. There are a lot of different gratitude practices. I've had many different forms of them over the years — they morph, they come and go. One of my favorite ones is just writing down three things you're grateful for, either before you go to bed or when you first get up. I also love this holiday, that we've got this day set aside, and for my family, a week set aside that's just all about giving thanks, about being in gratitude. It's just such a powerful force.

It's so much framing, like framing in terms of how you look at something, and framing is such a powerful thing. In your marketing, if you can take something you're doing it, and frame it in the right light for your prospects, but also, your first client, your first sale is to yourself in everything you're doing. I mean, for all of us, if we're going to create whatever life we want, if we're going to create a great life, it all starts with framing what that life is going to look like, and then framing your circumstances, because no one has complete, unfettered success every day, all day long. But if you can start to look at the things that are happening in your life in a positive light… and this isn't just about positive thinking, but you know there are moments to be grateful for every day, all day, for all of us. And you're going to have a better life if you're just more grateful. There are just so many studies about that.

For example, my MacBook Pro here. So, this is supposed to have a 10-hour battery life, or something like that, 8 or 10-hour battery life. It's a couple years old now, and for whatever reason, the battery now runs out in about two hours' time. So that's a little irritating; it has nowhere near the battery life it's supposed to. It's not a very old computer. I'm going to have to take it in, get it serviced, have them replace the battery to get it back to where it should be. There's just absolutely no reason for that.

But the reality is that 10 years ago, or maybe 15 years ago, the idea of having a machine this powerful, of having a 2-hour battery life, that was like the Holy Grail. It'd be like the most amazing thing ever. It was like… that's all the computer manufacturers, the laptop manufacturers were trying to do, was create a battery life of 2 or 3 hours, and you would just be ecstatic if you could get that. And right now, it's a real irritant to me that it only lasts two hours, right? And I'm going to have to go get it worked on. So, I mean, that's just one way of reframing it, is saying, instead of being irritated about it, and irritated that I'm going to have to get it serviced, I can just give thanks that I now live with a computer where a 2-hour battery life is really bad. That's just a reframe.

The more you can reframe your life… I mean, you don't want to create a fictitious life for yourself but the reality is that we're creating our own reality within our brains all the time. It's how we look at things completely affects the way we go through each day.

And so, here in Thanksgiving week, as I'm talking to you, I'm giving thanks for my family, I'm giving thanks for my health, I'm giving thanks for my family's health, I'm giving thanks that we're able to be together. And then, I'm also looking for little things like giving thanks for some of the tools we have, and for the weather we have, and for the views we have, and for the ability to have an online business and be able to create an income from wherever you want, and be able to work — this is work for me, shooting this video is work — that I'm able to do this while I'm with my family.  That I can take 10 minutes, set up a camera, and boom —I'm going to be able to reach people, thousands of people from around the world.

I mean, we live in an amazing, amazing world, and I just want to be giving thanks. I just want to encourage you to find places to be grateful every single day, and build a gratitude practice. It will change your life. If a year from now, you've spent a year in a gratitude practice, you will have a completely different life.

So that's what I've got — Thanksgiving week. Thanks for watching, I appreciate you… and let's go get 'em this week.

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19 Replies to “The Other Side of Gratitude”

  1. Hello Jeff,
    Your genuine approach to life and business are contagious. Thank you for all you do to help others achieve their goals. I learned long ago that a grateful hey and mindset enable us to see possibility instead of obstacles, so we persevere until we achieve what we set out to do. They also help us to prioritize and appreciate the truly precious things in life. Thank you for the Thanksgiving reminder.

  2. Michael Tucker


    I love gratitude and the practice of doing it every day. Looking at what i have, the people in my life, the people i can help, the future I can give my gifts to the world. Thanks Jeff for your videos.

  3. Happy Thanksgiving and thank YOU, Jeff, for the many wonderful things you’ve contributed to my life:
    – all the things we learned at LaunchCon in Oct. that we are starting to put into practice,
    – being able to escape the cold Canadian dampness for a few days in Orlando,
    – getting a selfie with Mastin to send to my daughter (a big fan!)
    – feeling the tug of my heartstrings while watching you sitting in beautiful Sedona and being SO GRATEFUL for the many opportunities I’ve had to be there too,
    – a new video every Sunday morning to start “my” day,
    – and for finding you – a man who is emotionally and consciously enlightened, and who genuinely shares himself with the business community in a kind, loving way so that others may do the same.

  4. Thank you for this powerful reminder that we are in charge of the frame we choose when looking at life. Each day I am so blessed with the many opportunities that lay ahead. The ability to appreciate and express gratitude builds a strong foundation for future opportunities.

  5. Bob Carpenter


    Jeff, I have not had the opportunity to meet you in person yet, but I am so thankful for you and your consistent messaging online. You are a true inspiration to stay diligent in my effort toward the creation of a compelling life. During challenging times in my full-time professional life (a temporary condition I must endure while I prepare to launch and expand my exciting new venture), you are such a powerful beacon to me. From deep within my heart, I thank you for taking time out from your family during Thanksgiving week to keep me moving forward.

  6. Thanks Jeff, it makes a lot of sense to be grateful every day for everything, and thanks for all you and your team do to help us to change our lives.

  7. I’m thankful for you Jeff and our Launch Club family! Thank you for your Sunday videos which inspire me personally and professionally!

  8. Gabrielle Sid


    Lovely. True. It’s truly the optic that we choose that creates all choices. Why lanugage is so important also, because that becomes the optic through we which we view all our experience. Why the act of learning and speaking at least one other language is essential to our health and view, now that we all touch the rest of the world directly, essential to honesty in our lives. To experience that there are other perspectives that seem the only one at the time. And the ignorance that accepting that view of the world, that there is only one optic that’s “real”, is. Why do I speak of languages here? Because that is essentially what the choice of our emotional view is, the language we impose on our messengers–the emotions–to speak as they bring us the information they are created to get across to us, ie whatever our Knowing knows we need to pay attention to. If one imposes anger or resentment as the emotional language of their kingdom; well the messengers are obligated to speak it. And not liking being shot at and abused every time they have to deliver a message, they come with that self information as rarely as possible, of course. But if we impose joy, happiness, gratitude as the language of our “kingdom”, then messengers look for a chance to come and give information, vecause in a sense they are then led to the kitchen, given a good hot meal, a hug and a gold piece for their work done. And we get the messages we need in time to respond with the best and most intelligent response to them.
    This is what I hear that smart Jeff Walker saying, in his own, er language of course. As he si of course, in another form, a messenger of light and awareness, especially of communication, himself. And we all know the other name for (shhhhh) those messengers…
    (Yes, putting this work into book form to see if can help get some new optic tools out there, so we hear our hearts directly, clearly, and clean up the abuse optics and ways that have come to the surface to be healed. Not perpetrated. Of course.
    Blessings to you each and all and to that um an…messenger, Jeff.

  9. Christine O'Leary-Eldred


    Happy Sunday, Jeff!!

    Thanks for sharing the best of you, each week, with us. You are such a Gift!
    I Love this weeks post: Thanksgiving isn’t a day – It’s a Lifestyle! Yay – Yes indeed! I concur.
    Till next time . . .
    Many Blessings ~
    Christine O’Leary-Eldred

  10. You nailed it, Jeff. An attitude of gratitude is the way to go. What you focus on expands in your life, so being grateful for the blessings you have allows more of them to flow into your life. Thank you for your wisdom and taking the time to share it each week. Best – Casey Demchak

  11. Jeff,
    Love the emphasis on gratitude. An essential component for crafting a full, happy life. As a psychologist, I have found it works really well in helping depressed clients. You might enjoy reading some of the books that Robert Emmons (a research psychologist at the University of California, Davis) has written. He writes well, and delivers very powerful and practical ways to harness the power of gratitude.
    All the best,
    Forrest Talley

  12. Happy Thanksgiving week Jeff,
    I appreciate you and am super grateful I was able to Join the PLF community and incorporate a bit of your tutelage into my daily life.

    I look forward to learning a bit more about reframing.

    I opened your email right away since it had my favorite word in the title
    All the best,

  13. thank you Jeff, so lovely – this is so important; i’m working on it as an essential part of life skills that i offer on the website i’m building; it was such a wonderful tool for me recovering from deeply traumatic ralationship issues and the serious illness that followed! This could be a number one on the school curriculum! in a culture that’s so cynical and self centred ti would make a massive difference! thanks for your great work. 🙂

  14. David Zaenglein


    5 things I am thankful for:
    My relationship with Jesus Christ
    My health (Had heart attack recently)
    My children
    Being able to retire
    My home

  15. I coundn’t agree with you more Jeff. I find that thankfullness brings joy and a good degree of peace. For we can better see the truth that we live in a benevolent universe.

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