This is a funny business… you never know who’s going to join your email list, you never know who’s going to buy your product. And once someone buys your product, you never really know where they’re going to take their new skills.
And I’ve been lucky to have an entire army of amazing students and clients that have taken my work to levels I never could have imagined…
Erico Rocha is one of those dream students that every teacher loves to have. In fact, his skills have become so advanced that he keeps me hustling to try and stay a half-step ahead of him.Erico has now done 77 launches, and he’s done them in multiple markets. And every single one of them has been done in his native country of Brazil. Along the way he’s run more tests in his launches than anyone I know – and testing is the real way to become a guru in any field.
And now Erico is aiming at the first-ever million dollar launch in Brazil…
The first sale I ever made online was in early 1997… and I was shocked that it came from Switzerland. Those were the days before I could even accept credit cards (secure credit card payments were like rocket science back then), it was before Paypal (can you imagine that?). So the “order” was simply an email telling me a check was coming from Switzerland (remember checks?). The beginnings of that business were so humble that I could hardly believe it when that first order came in… and I was utterly dumbfounded that it was someone from halfway around the world. I had never traveled internationally and I was running my business from the baby’s changing room. And here I was, stepping into the world of international business.
Of course, since then the world has continually become more connected. Those international clients aren’t so suprising anymore. I’ve got Product Launch Formula Owners from around the world – and at my last live event over 40% of the attendees were from outside the U.S..
And my Platinum program has members from France, Japan, Australia, Norway, Denmark, the U.K., Canada, Russia, Hungary… and Brazil.Erico has been in my Platinum group for three years now… and since I work so closely with my Plat group, I’ve gotten to watch him grow and evolve his business over the years. His business has had a number of twists and turns, and we’ve shared them all. During that time, Erico’s contributions to our tight little Platinum community have become legendary.
So just about a year ago, when Erico approached me about creating a licensed Portuguese-language version of Product Launch Formula, I jumped at the idea. I saw Erico as the perfect ambassadoor for PLF… he has the PLF-chops, he’s proven himself a great teacher, and he has repeatedly displayed impeccable ethics.
So now, after nearly a year of development, Erico is about a week out from releasing code name “PLF-BR”… the real name is “Fórmula de Lançamento”.
The quality of the course is going to be outstanding – there is no question of that.
The impact on the Brazilian market is going to be epic… there is no question about that, either.
(We only have to look at what happened in the U.S. after I released PLF in 2005.. check out this article on Forbes.com about the $400 million in launches by my PLF students and clients.)
The only question is whether Erico will break the million dollar mark – will this launch be the first-ever million dollar launch in Brazil?
(And yes, I know it’s weird to talk about launches in Brazil in terms of “dollars”… but that million dollar mark has become the big target milestone. It’s already been hit in France and Australia within my Platinum group… and now Erico is trying to keep up. )
In any case, I’m sorry if I’m sounding like a proud papa here… but I just love to see my students excelling, I love to see my teaching spreading throughout the world… and I love to see someone like Erico succeeding at such a high level.
It’s going to be fun to watch his launch this week… even if I can’t understand a word he’s saying in his prelaunch videos.