Category Archives: strategy

How “Pro” Does Your Video Need To Be?

by on May 16 2015
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Just how “pro” does your video need to be? Is it better to just get your video out there? How much does the technical quality of your video matter?

Please leave a comment below and tell me what you think…

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A Common Marketing Mistake (That I Was Making)

by on May 03 2015
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Here’s one of the most common marketing mistakes that we all make – and guess what… it just took one short conversation to realize I was making it. So the question is, are you making this same mistake in your marketing?

Please leave a comment below and tell me what you think…

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Tennis With Richard Branson (Lessons Learned)

by on Apr 25 2015
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Last week I got a chance to play tennis with Richard Branson on Necker Island (his private island in the British Virgin Islands). Here’s some of my lessons learned – I shot this video right after our match ended.

Please leave a comment below and let me know what you think…

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Publish or Perish

by on Apr 12 2015
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If you have a digital business, then you have a publishing business… and you need to keep publishing. Here’s the easiest way to do it…

Please leave a comment below and tell me what you think…

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Better Marketing Through Stories (with Sean Platt)

by on Mar 28 2015
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Here’s what writing five million words and 50 books will teach you about how to use stories in your marketing…

Please leave a comment and let me know what you thought…

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How Long Should Your Videos Be?

by on Mar 22 2015
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How long should your videos be? What’s too long or too short? That’s what this video is all about – and to answer this question I went back to some old school copywriting wisdom…

Let me know what you think – are my videos too long or too short? What do you want me to cover in my next video?

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The Vision For Starting a Business

by on Mar 15 2015
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Last week a viewer asked about what kind of vision I had for my business when I first started out – well the real answer was that I didn’t have that big of a vision, but I did have a whole lot of desperation.

Please leave a comment below and let me know what you think…

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The International Headquarters in Your Home

by on Mar 07 2015
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Your business, no matter how humble, is already an international business. And in the next few years that trend will accelerate. You can reach every corner of the world (last year I had clients in 66 countries). Here’s how to make sure you capitalize on this trend…

Please leave a comment below and let me know what you think…

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