Strategy

As your business grows and the money starts to come in… lots of things will change. Including how and when you invest in yourself and your business.  Here’s how to think about those changes… and yes, there are times when it pays to spend more than you need to.

Often in business, we talk about the importance of customer acquisition. In other words, how do you find clients — from attracting prospects to making the sale? But the reality is, if you’re going to have a sustainable business, then customer acquisition isn’t the most important thing to focus on… Video Transcript and Relevant Links […]

In the business world, there are a lot of folks that are all about “getting theirs”. They often think that there’s not enough to go around, so they’ve gotta take that piece of the pie before someone else does. But what I don’t understand is why they’re trying to get the biggest piece instead of […]

Entrepreneurs are always coming up with new ideas for their businesses – I’m pretty sure we’re just wired that way. The grass always seems to be greener on the other side of that new project,  and it’s so easy to think, “Yes! This is it!” But take a deep breath – here’s what to do […]

Having an online business means your day-to-day is basically you and your computer. Which is amazing – but it can also be pretty limiting. The reality is, working alone can get you pretty far… but if you want truly massive growth in your business, there’s something else you need to do…  Here’s the link I […]

I just finished up with my first live lesson of the Launch Masterclass. And even though you’re supposed to keep everything super short… I gave over 3 hours of content and the folks stayed on until the very end. So how did I keep it up for 3+ hours without falling asleep on my feet? […]

We’re a little less than two weeks out from the first session of my LIVE Launch Masterclass. I’m going to deliver 12+ hours of training on how to launch and what’s working NOW in the launch world. This is a quick sneak peek of what I’ll be covering… Here’s the link I mentioned in the […]

If you’ve got something that’s working for you, why would you risk messing it up by “fixing” something that’s not broken? I usually don’t make that mistake… but last year I took my annual launch (that was already working super well) and completely re-invented it. Here’s what happened… And here’s the link I mentioned in […]