Strategy

What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean…  (Also, here’s the link to register for the livecast I mention in the video: http://bit.ly/rich-csib)

Long ago, when I was first starting out, I learned the most important lesson of my career.  I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs.  Looking around the room, I noticed they had all learned that same lesson…

Lots of online entrepreneurs want to have an online course or training program, but these things don’t just magically come to life. I didn’t just sit down one day and write out my flagship program… and even if I could have done it that way, I would’ve missed out on a huge advantage. Here’s what […]

We’re a few days from a new decade… and I took a moment to look back at my old journal from the last time we flipped to a new decade – back in 2010. I was wondering – what was I thinking 10 years ago? Where was my head at? What did I start doing […]

As your business grows and the money starts to come in… lots of things will change. Including how and when you invest in yourself and your business.  Here’s how to think about those changes… and yes, there are times when it pays to spend more than you need to.

Often in business, we talk about the importance of customer acquisition. In other words, how do you find clients — from attracting prospects to making the sale? But the reality is, if you’re going to have a sustainable business, then customer acquisition isn’t the most important thing to focus on… Video Transcript and Relevant Links […]

In the business world, there are a lot of folks that are all about “getting theirs”. They often think that there’s not enough to go around, so they’ve gotta take that piece of the pie before someone else does. But what I don’t understand is why they’re trying to get the biggest piece instead of […]

Entrepreneurs are always coming up with new ideas for their businesses – I’m pretty sure we’re just wired that way. The grass always seems to be greener on the other side of that new project,  and it’s so easy to think, “Yes! This is it!” But take a deep breath – here’s what to do […]