Strategy

When folks start building an online business, they often think the most difficult thing will be convincing people to buy. But making sales isn’t the hardest part… what’s tougher is getting RESULTS for your clients. Slick and sleazy “snake oil” salesmen might make sales as they rush between towns. But they don’t deliver results – […]

Have you ever been on a hike? If you have, then you know it’s one thing to study a map of the trail… and it’s another thing to actually do the walking.  The map is just a simulation of what you can expect. You won’t really know the terrain until you actually walk the trail […]

I’ve just had two of the most intense days of my professional life. I know that sounds a little dramatic, but it’s true. Even though I’ve been launching for 25 years, and teaching PLF for 15… I was doing something completely new. And these crazy-intense few days gave me brand new insights — not only […]

Most people who have their car stolen go through the usual motions: file a police report and insurance claim… and then hope. But Katie Hornor went one crazy step further… She saw an opportunity instead of an obstacle. Katie realized that she could replace her car with a launch AND serve more more clients… and […]

Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me in the buffet line.  This casual exchange with a stranger inspired me to believe in a vision for my business that was much bigger than […]

I thought I’d share a little “behind the scenes” with you this week…  A little over a year ago, my team and I were putting the finishing touches on “PLF Live” – our big flagship workshop (and the longest-running event in the industry). So last year, after months of planning, everything was set for over […]

The age-old question: is email dead? That’s how much Morning Brew—a strictly email-only based business—recently sold for. $75M says “no way”. So no, email is not dead. Far from it. It’s still one of the best ways to make money online. A lot of people think social media is where all the juice is these […]

So I just wrapped up a launch… And as always, there were lots of lessons learned. So, for this week’s video, I thought I would dive into the differences between Internal Launches and Joint Venture Launches. This one’s all about the pros and cons, and why I chose to do an Internal Launch this time […]