Strategy

I think we’re starting to get used to our “new normal”… or at least it feels that way to me. And as things start to settle down, I’m starting to see the data come in from my clients and students – and we’ve got some interesting patterns that are developing. Here’s what I mean…

It’s a brave new world out there. No matter what’s going on now and what happens next… a lot has changed very quickly and there’s no going back. One of the big questions I’m getting from my clients is about selling in the current environment – and every business needs to get clients and make […]

I spent last week with my family – we were skiing in Telluride, Colorado. And as I was watching my adult kids fly down the mountain in front of me, I thought of all those days we spent on that same mountain when they were little ones… And I thought to myself… what would I […]

They say you should ask your doctor lots of questions – but last time I saw mine, she was the one asking me for advice. She has amazing real-world, actionable knowledge that could help so many people… far more than she can see in her practice. But like lots of people who work with their […]

There’s a launch coming up that I’m super excited about… and it’s not even mine!  🙂  The “big idea” behind this launch goes way beyond just a marketing hook – it’s actually the driving force that gets people to buy the training, consume it, and become raving fans.  In this video, I dig into the […]

What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean…  (Also, here’s the link to register for the livecast I mention in the video: http://bit.ly/rich-csib)

Long ago, when I was first starting out, I learned the most important lesson of my career.  I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs.  Looking around the room, I noticed they had all learned that same lesson…