Strategy

Engaging with my community was easy when I was just starting out. I had time for conversations with my subscribers and to reply to every message that came in. But as my business grew, I had to find new ways to be available for my audience… without having to spend the entire day stuck in […]

Putting together a great offer means knowing as much as you can about your avatar. Their hopes, their dreams, their desires, the things that keep them up at night…  How can you find these things out? There are a number of ways – here’s one of my new favorites.

In a year full of crazy surprises, what’s stood out for you? One thing I’ve noticed again and again is how much online education has changed.  At the beginning of 2020, it was still a bit of a fringe way to teach and learn… but these days, online education is already beyond the “new normal”. […]

I’m working on a big project right now. And it’s something that requires me to be in creative mode, which I love.  But it’s not just, boom, instant focus and creativity on demand… to do my best work, I’ve gotta be in the right zone.  Here’s how I get there.

I have a friend who brews really great craft beer. He wants to teach others to do it, but he’s hit a small stumbling block — he’s never published anything and he’s got zero following. How can he start building authority and credibility fast? I gave him a couple suggestions…  Plus I’ll also tell you […]

I’ve helped a lot of people launch 7-figure businesses over the years… and many of them were starting from scratch, building their first business from the ground up. Now I don’t know where you’re at, or even if making a million dollars is your goal. But I do know it’s achievable if you know where […]

What do the most successful business owners in my world have in common? I can think of a lot of traits… but in the interest of time, I’ve narrowed it down to four.  🙂  Good news — you don’t have to be born with them. I wasn’t. You can cultivate these skills starting right now.

Lots of would-be business owners get stuck on building out their offer.  They spend crazy amounts of time building out what they think is the perfect offer. Or the most beautiful portal. Some people even do crazy things like making multiple products or multiple versions at the same time – before they even start making […]