Strategy

Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me in the buffet line.  This casual exchange with a stranger inspired me to believe in a vision for my business that was much bigger than […]

I thought I’d share a little “behind the scenes” with you this week…  A little over a year ago, my team and I were putting the finishing touches on “PLF Live” – our big flagship workshop (and the longest-running event in the industry). So last year, after months of planning, everything was set for over […]

The age-old question: is email dead? That’s how much Morning Brew—a strictly email-only based business—recently sold for. $75M says “no way”. So no, email is not dead. Far from it. It’s still one of the best ways to make money online. A lot of people think social media is where all the juice is these […]

So I just wrapped up a launch… And as always, there were lots of lessons learned. So, for this week’s video, I thought I would dive into the differences between Internal Launches and Joint Venture Launches. This one’s all about the pros and cons, and why I chose to do an Internal Launch this time […]

Having a great life is just as important—and even more important—than building a great business. The good news is, you can have both. Which is how I ended up shooting a quick video on a ski lift with my daughter. Ride along with us as we play a game high above the slopes…and I share […]

Engaging with my community was easy when I was just starting out. I had time for conversations with my subscribers and to reply to every message that came in. But as my business grew, I had to find new ways to be available for my audience… without having to spend the entire day stuck in […]

Putting together a great offer means knowing as much as you can about your avatar. Their hopes, their dreams, their desires, the things that keep them up at night…  How can you find these things out? There are a number of ways – here’s one of my new favorites.

In a year full of crazy surprises, what’s stood out for you? One thing I’ve noticed again and again is how much online education has changed.  At the beginning of 2020, it was still a bit of a fringe way to teach and learn… but these days, online education is already beyond the “new normal”. […]