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The Game-Changing Power of AI

Let's talk about AI...  Everyone is talking about it and, in my opinion, it’s clear that AI is going to be a complete game-changer. In fact, I think that’s putting…

The Hardest and Easiest Sales You’ll Ever Make

There are two critical sales every entrepreneur makes - the first sale and the next sale(s). The first sale is by far the hardest. That's because you have to overcome…

The Power of Two: Copywriting and Positioning in Business

The Question That Got Me Thinking Someone recently asked me a thought-provoking question: "What are the two biggest skills you have intentionally developed that have benefited you the most in…

Don’t Ignore These Marketing Fundamentals

I'm in the final stages of fine-tuning a brand-new workshop my team and I are putting together. It's called Countdown To Launch and it promises to be one of the…

What to Think About Before You Set Your Price

When it comes to pricing, where’s the sweet spot? A common fear is that if you charge too much, you’ll lose sales.  At the same time, if your price is…

How Much Should You Charge?

It’s a question so many business owners struggle to answer… “How much do you charge?” Pricing can be tricky. Should you position yourself as the high-end option in your market...…