Strategy

I spent last week with my family – we were skiing in Telluride, Colorado. And as I was watching my adult kids fly down the mountain in front of me, I thought of all those days we spent on that same mountain when they were little ones… And I thought to myself… what would I […]

They say you should ask your doctor lots of questions – but last time I saw mine, she was the one asking me for advice. She has amazing real-world, actionable knowledge that could help so many people… far more than she can see in her practice. But like lots of people who work with their […]

There’s a launch coming up that I’m super excited about… and it’s not even mine!  🙂  The “big idea” behind this launch goes way beyond just a marketing hook – it’s actually the driving force that gets people to buy the training, consume it, and become raving fans.  In this video, I dig into the […]

What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean…  (Also, here’s the link to register for the livecast I mention in the video: http://bit.ly/rich-csib)

Long ago, when I was first starting out, I learned the most important lesson of my career.  I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs.  Looking around the room, I noticed they had all learned that same lesson…

Lots of online entrepreneurs want to have an online course or training program, but these things don’t just magically come to life. I didn’t just sit down one day and write out my flagship program… and even if I could have done it that way, I would’ve missed out on a huge advantage. Here’s what […]

We’re a few days from a new decade… and I took a moment to look back at my old journal from the last time we flipped to a new decade – back in 2010. I was wondering – what was I thinking 10 years ago? Where was my head at? What did I start doing […]

As your business grows and the money starts to come in… lots of things will change. Including how and when you invest in yourself and your business.  Here’s how to think about those changes… and yes, there are times when it pays to spend more than you need to.