What to Think About Before You Set Your Price
When it comes to pricing, where’s the sweet spot? A common fear is that if you charge too much, you’ll lose sales. At the same time, if your price is…
How Much Should You Charge?
It’s a question so many business owners struggle to answer… “How much do you charge?” Pricing can be tricky. Should you position yourself as the high-end option in your market...…
From No Sign-Ups… to Sold Out
When you release a book into the world, you never know the impact it will have. Little did I know when I released the first edition of Launch in 2014,…
Hardcover vs. Kindle?
Hardcover vs. Kindle? Books are on my mind right now… probably because my new edition of “Launch” is going to be released in just a few days. Really though, reading…
Seven Years In The Making
It’s crazy to think it’s been seven years since I published the first edition of my book Launch. It’s even crazier to think it became a #1 New York Times…
