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How Much Should You Charge?

It’s a question so many business owners struggle to answer… “How much do you charge?” Pricing can be tricky. Should you position yourself as the high-end option in your market...…

From No Sign-Ups… to Sold Out

When you release a book into the world, you never know the impact it will have. Little did I know when I released the first edition of Launch in 2014,…

Hardcover vs. Kindle?

Hardcover vs. Kindle? Books are on my mind right now… probably because my new edition of “Launch” is going to be released in just a few days. Really though, reading…

Seven Years In The Making

It’s crazy to think it’s been seven years since I published the first edition of my book Launch.  It’s even crazier to think it became a #1 New York Times…

Almost Everyone Makes This Mistake in Their Offers

When it comes to making an offer — actually telling your prospects about your product or service and then asking them to give you money for it — there’s a…

Tougher Than Making the Sale

When folks start building an online business, they often think the most difficult thing will be convincing people to buy. But making sales isn’t the hardest part... what’s tougher is…