Strategy

It’s a brave new world out there. No matter what’s going on now and what happens next… a lot has changed very quickly and there’s no going back. One of the big questions I’m getting from my clients is about selling in the current environment – and every business needs to get clients and make […]

I spent last week with my family – we were skiing in Telluride, Colorado. And as I was watching my adult kids fly down the mountain in front of me, I thought of all those days we spent on that same mountain when they were little ones… And I thought to myself… what would I […]

They say you should ask your doctor lots of questions – but last time I saw mine, she was the one asking me for advice. She has amazing real-world, actionable knowledge that could help so many people… far more than she can see in her practice. But like lots of people who work with their […]

There’s a launch coming up that I’m super excited about… and it’s not even mine!  🙂  The “big idea” behind this launch goes way beyond just a marketing hook – it’s actually the driving force that gets people to buy the training, consume it, and become raving fans.  In this video, I dig into the […]

What’s the difference between a big launch and a REALLY big launch? Usually, the super successful launches have a big “hook” that helps them attract the right people. Here’s what I mean…  (Also, here’s the link to register for the livecast I mention in the video: http://bit.ly/rich-csib)

Long ago, when I was first starting out, I learned the most important lesson of my career.  I thought about this recently when I was at an event with some of the world’s most brilliant marketers and entrepreneurs.  Looking around the room, I noticed they had all learned that same lesson…

Lots of online entrepreneurs want to have an online course or training program, but these things don’t just magically come to life. I didn’t just sit down one day and write out my flagship program… and even if I could have done it that way, I would’ve missed out on a huge advantage. Here’s what […]

We’re a few days from a new decade… and I took a moment to look back at my old journal from the last time we flipped to a new decade – back in 2010. I was wondering – what was I thinking 10 years ago? Where was my head at? What did I start doing […]