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Doing Something Completely New (and Learning New Things From My Own Work)

I’ve just had two of the most intense days of my professional life. I know that sounds a little dramatic, but it’s true. Even though I’ve been launching for 25…

From Stolen Car to Successful Launch in 5 Days

Most people who have their car stolen go through the usual motions: file a police report and insurance claim… and then hope. But Katie Hornor went one crazy step further...…

The Buffet Line That Changed My Life

Way back in 2001, I went to one of my first live marketing conferences. And one day, during a lunch break, I started talking to the person next to me…

A “Behind The Scenes” Peek at PLF Live

I thought I’d share a little “behind the scenes” with you this week…  A little over a year ago, my team and I were putting the finishing touches on “PLF…

Morning Brew just sold for $75M (so is email dead?)

The age-old question: is email dead? That’s how much Morning Brew—a strictly email-only based business—recently sold for. $75M says “no way”. So no, email is not dead. Far from it.…

JV Launches vs. Internal Launches

So I just wrapped up a launch... And as always, there were lots of lessons learned. So, for this week’s video, I thought I would dive into the differences between…

16 Rules of Internet Success

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