Strategy

Casey Neistat is a super-successful YouTuber who just sold his business to CNN for $25 million… here’s why a company like CNN would pay that kind of money for his business.

I have an incredibly blessed life… it’s been part luck and a lot of hard work. But there’s more – I’ve also PLANNED this life out step-by-step. Here’s the process I use each year to create an amazing life… Summary: It’s super important to have an effective goal-setting process in place. It’s a big part […]

When you give yourself to an important project, it’s not enough to say “Yes” to it – if you only do that, you’ll probably fail. There’s also a second commitment you need to make… Scroll down, leave a comment, and tell me what you think. Tweetables: When you say “Yes” to any project or business, […]

Lots of people have BIG plans for their business and life this year. But if you want to hit your goals… you also need to focus on some really SMALL things this year. Scroll down and leave a comment for me with what you think… Tweetables: Think big… but do the small things that pull you […]

I recently asked my followers what their biggest business challenges were. They shared a LOT of their struggles and questions. I answered five of them in this video… Summary: I got thousands of responses to this survey… from real newbies to folks with some pretty serious marketing chops. Here are some of the challenges they’re […]

Here are some marketing lessons from the Hard Rock Hotel in San Diego… and branding for direct marketers (like you and me). Please leave a comment and tell me what you think. Some marketing lessons from the Hard Rock Hotel in San Diego… (Click to tweet.) In your business, every single thing you do is […]

My first “branding vs. direct marketing” had lots of comments and questions – here’s part 2 with all my answers – including how you can create a brand that connects with your customers and prospects. Please scroll down, leave a comment and tell me what you think. Tweetables: Authenticity builds your business by building a […]

I just listened to a podcast with James Hetfield (the singer and rhythm guitarist for Metallica) and was amazed at the similarities between staying sane as a rock star and staying healthy as an entrepreneur. We’re not all that different, and it comes down to choices… Blog Summary: As online marketers, we get to build […]