From the category archives:

strategy

185

A Bittersweet Milestone

by Jeff Walker May 11, 2011 Mindset

This morning I made breakfast for my daughter before she went off to school. It wasn’t anything fancy… but it was a nice chance to interact with her for 15 minutes before she left for school.

It was also my last chance.

Today is her last day of high school. Her graduation is on Sunday. And in August she’ll be leaving home for college.

Mountain biking in Moab, UT with my daughter

My daughter started kindergarten thirteen years ago… and I did much the same thing with her back then – made her breakfast and got her out the door. Of course, getting her ready for school was a lot more hands-on back then, and…

136

The Durango Double

by Jeff Walker March 24, 2011 Mindset

Last Sunday I pulled off what I call the “Durango Double”… I went skiing in the morning, and then in the afternoon I drove down from the mountain, traded my skis for my mountain bike… and I got in my first mountain bike ride of the year.

It was a big day with lots of calories spent… it left me exhausted but elated. And it left me totally energized for a big week for my business. It also got me thinking…

There’s this phrase that gets thrown around a lot – “the Internet Lifestyle”…

I think the typical way it’s portrayed is you spend an hour or maybe two working on your business while you’re in a lounge chair at the beach. Then the cabana…

55

Internet Marketing: even MORE proof…

by Jeff Walker March 15, 2011 Mindset

If you ever needed even more PROOF of just how powerful Internet Marketing was… well a few days ago Brendon Burchard’s new book – the Millionaire Messenger – premiered at #1 on Amazon.com and BN.com.

The Millionaire Messenger

And in a few days, when the next New York Times bestseller list is announced, there’s a darn good chance it will be near the top of that list as well.

And Brendon has done this ENTIRELY with Internet Marketing. There was no book tour, no TV or radio… he’s not a famous author, and he’s not getting a big push from a fancy New York publisher.

He’s just using the Internet Marketing tactics that we’ve all been honing for the last 10 years. He used his list,…

34

The Product Launch Parachute

by Jeff Walker February 1, 2011 internet marketing

I thought you might like a bit of a peak behind-the-curtain into a major product launch that’s happening right now…

As I type this Eben Pagan’s launch for his “Self Made Wealth” program is going to be closing down in a few hours.

And this is a launch that’s had a few twists and turns. It hasn’t been all beauty and grace.

As I’ve mentioned before on this blog, Eben is a good friend of mine and I have huge respect for him and his business training products. I’ve actually attended three different workshops he put on – that was a total of 12 very long days of listening to Eben teach.

And trust me, it takes an awful lot to get me to sit…

82

The Only Two Ways to Make Money Online…

by Jeff Walker January 26, 2011 internet marketing

I’ve been full-time online entrepreneur since way back 1996, so I’ve seen a few things come down the road. I remember back in those first few years when someone learned that I had a web site… they always asked “can you actually make money doing that?”

Well, times have changed. :-)

But one thing that hasn’t changed is HOW you actually make money. Basically, there’s a lot of different ways to skin a cat, but there are really only two primary ways to make money online…

I’ve used just about every revenue system under the sun since I started out. I’ve sold all kinds of things – from continuity to ebooks to home-study courses to online courses to membership sites…

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Let’s Go Negative

by Jeff Walker January 13, 2011 strategy

OK, this might seem weird, but one of the things that often leads to colossal business mistakes is unrelenting optimism.

I mean, if you’re going to be an entrepreneur you pretty much need to be an optimist… you need to have the belief that you can create something out of nothing – because that’s what we all do pretty much every day. And above all else, you need to protect your confidence (and you need to avoid poisoning your brain).

But you have to be careful… because that optimism can get you in trouble.

And this ESPECIALLY true when you get a bunch of entrepreneurs together… say in a mastermind group or a team meeting.

Lots of times, when you get a group like…

80

Jay Abraham and Eben Pagan & Business Strategy

by Jeff Walker January 2, 2011 Videos

I don’t put on a lot of live events, but when I do there are a few things you can count on… it will be packed with content, it won’t be a pitchfest, there will be lots of amazing people in the room… and there’s going to be some major surprises…

But at my Product Launch Manager event last year, I even surpassed my own expectations when I managed to get Jay Abraham and Eben Pagan on stage AT THE SAME TIME… here’s a video clip from that historic occasion:

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The Tale of Two Men…

by Jeff Walker November 23, 2010 strategy

Imagine two musicians… one who plays a $3.5 million dollar violin and can sell out an entire auditorium at $100 a seat… and one who plays for people’s spare change in a train station.

What’s the difference between the two musicians?

Well, in at least one case… there is almost no difference at all.

This is a true story that’s fascinated me since I heard it a couple of years ago…

Joshua Bell, an internationally acclaimed viruoso violinist tried a bit of an experiment. He took his Stradivarius (worth $3.5 million) down to a Washington Metro train station and played for tips for about 45 minutes.

It’s important to note that Joshua Bell is a true star in the classical music world – just three…

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From the Grave…

by Jeff Walker November 16, 2010 strategy

How do you publish a book 100 years after your death, and have it become an instant bestseller?

Mark Twain just did that.

Yesterday when I purchased his just-released autobiography, it was ranked #4 on the Amazon bestseller list… which is completely amazing.

After all, Mark Twain died 100 years ago… in 1910.

And all this without an “Amazon book launch”… without an appearance on Oprah… without a book tour… how do you do that?

Well first off, Mark Twain was an enormously popular and influential writer in the 19th and early 20th centuries. His novel “Adventures of Huckleberry Finn” is clearly one of the seminal works of American literature.

Second, Twain left explicit instructions to NOT publish his work until 100 years after…

86

The One Most Important Thing…

by Jeff Walker November 8, 2010 strategy

At my recent PLF Live Event I had someone come up to me and ask me what the ONE THING was… the one thing that has meant all the difference for me and my success – the one thing he should focus on as his business grows.

And that’s a really tough question!

When people ask me how they should get started… well, that’s easy. I always tell them to start building a list. And the second thing is to only focus on selling stuff that you know the people on that list really want. If you stick to those two things, it’s hard to go wrong with your online business.

But what’s the one most important thing to focus on in your business? The…

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