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Pricing Too Low Might Make Your Business Seem Less Valuable

Have you ever encountered a low price on a product or service and as a result, questioned its value? We've all been there. You see an offer that looks amazing…

How to Create an Offer Your Audience Can’t Refuse

Here’s the link I mentioned… and how you can get my personal help on your next launch or campaign: productlaunchformula.com/acd - - -  This week marks 19 years since I…

The “Magic” Secret for Leveling Up Your Business

Here’s the link I mentioned… and how you can get my personal help on your next launch or campaign: productlaunchformula.com/acd - - -  The most successful entrepreneurs have learned a…

Is the “Credentials” Myth Stopping You from Becoming a Successful Coach?

When it comes to coaching, many folks think they need fancy qualifications or letters after their name to get started. But here's the thing… I was in business for 21…

One Thing They Don’t Tell You About Entrepreneurship

Having your own business comes with obvious benefits – like a better lifestyle, a bigger income, and more freedom.But when I look back on when I first started out over…

The Launch Conversation: Are You Tapped In?

When a launch runs into trouble, it’s usually because of a problem with the offer – or a problem with the way the offer is communicated. After 21 consecutive million-dollar…