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Starting a Business? Focus on Building Your Email List First

Starting a business often begins with a single, simple action. For me, it was sending out an email newsletter. Back when email was still a novelty, I sent my first…

Email Marketing Channels Deliver Superior Results to Social Media

Any time I talk about using email to reach and retain customers, someone inevitably asks: But Jeff, isn’t email marketing dead? Isn’t it all about social media now? Given my…

One Simple Trick to Make Your Marketing Funnel Stand Out

Here's one simple thing you can do to completely stand out from your competitors… (I learned this when I had one of those “light bulb” moments in the back row…