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The Truth About Product Sales

Should you rename your product to keep it fresh in the marketplace? This question came up in one of my Masterminds. Someone mentioned that a marketing expert suggested renaming products…

How to Win Black Friday

Black Friday isn’t just a chance to sell a bunch of stuff… it’s an opportunity to set yourself and your business up for an entire year of sales. Here’s what…

What Makes The Latest Product Launch Formula Our Best Yet

Not too long ago, I had one of those moments that makes you look back and chuckle. I was deep in the process of updating the Product Launch Formula (PLF)…

My Black Friday Gift To My Business

We’re just under two weeks out from the weirdest “holiday” in the US. It’s especially weird if you’re selling information and knowledge online.  Most of Black Friday is built around…

The “Hidden” Launch Sequence That Most People Miss

Join my email list and I’ll send you the launch resources I mention in the video: https://productlaunchformula.com/ - - - - -  “Jeff Walker? He’s the ‘do three videos and…

What’s Inside the 2025 Version of Product Launch Formula?

To hear about the ALL-NEW Product Launch Formula Coaching Program. Join my email list: https://productlaunchformula.com/ - - -  We’re officially stepping into the 20th year of Product Launch Formula®, and…