What’s Inside the 2025 Version of Product Launch Formula?
To hear about the ALL-NEW Product Launch Formula Coaching Program. Join my email list: https://productlaunchformula.com/ - - - We’re officially stepping into the 20th year of Product Launch Formula®, and…

How to Create an Offer Your Audience Can’t Refuse
Here’s the link I mentioned… and how you can get my personal help on your next launch or campaign: productlaunchformula.com/acd - - - This week marks 19 years since I…

After 22 Million-Dollar Launches, Here’s What I’m Thinking…
When I think about what got me to 22 consecutive million-dollar launches, it’s not just one thing – it’s a mix of small shifts and big lessons. That’s why, a…

One Thing They Don’t Tell You About Entrepreneurship
Having your own business comes with obvious benefits – like a better lifestyle, a bigger income, and more freedom.But when I look back on when I first started out over…

The Launch Conversation: Are You Tapped In?
When a launch runs into trouble, it’s usually because of a problem with the offer – or a problem with the way the offer is communicated. After 21 consecutive million-dollar…