The Four “Make Or Break” Elements of Successful Launches
Why do some launches, webinars, or campaigns succeed… while others fail? After 30 years of launching, I’ve boiled it down to four “make or break” elements. And it doesn’t matter…
Could Renaming Your Offer Improve Sales?
A member of my mastermind asked a question many entrepreneurs ask when they have a long-running offer: “Could renaming my product keep it fresh and help attract more customers?” I…
Make Your Success Inevitable
When I started my business, I wrote down some of the biggest, wildest goals I could imagine. And even though they felt like pipedreams, I achieved them all in a…
The Three-Step Sequence Behind Every Successful Launch
It took me over a decade to achieve my first multi-million-dollar launch. Now, my students are blasting past that milestone in less than half that time by following three steps.…
A Different Way to Think About Selling
If you want to create an impact in your customers' lives, you owe it to them to get good at selling. If that feels like too much of a mental…
