How NOT to Make an Offer (And What to Do Instead)
When it comes to making the offer – the moment you let your prospects know about your product or service and then ask them to give you money for it…
Why You Need to Get Good… at Being Really Bad
If you’re going to succeed in anything, you have to get really good… at being really bad. In business, learning is the price of admission. You can’t avoid it, but…
Make Your Success Inevitable
When I started my business, I wrote down some of the biggest, wildest goals I could imagine. And even though they felt like pipedreams, I achieved them all in a…
The One Thing Successful People Have in Common
It’s natural to look back and reflect at this time of year. So I’ve picked out one of my old journals from the 1990s. Back then, I was a stay-at-home…
How to Design an Awesome 2024
*** Starting December 29th, I’m sharing the biggest lessons learned from debriefing hundreds of launches in 2023 – including the exact strategies I used to have my best launch in…