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Why You Need to Get Good… at Being Really Bad

If you’re going to succeed in anything, you have to get really good… at being really bad. In business, learning is the price of admission. You can’t avoid it, but…

How to Win at Content

There’s just no way around it – when you’re in this business, you have to put out video content. And in the beginning, that can feel pretty uncomfortable. Well, get…

Is Perfectionism Holding You Back?

“I just need to find the best membership platform, then I’ll be ready…” “When I finally choose between Montserrat and Garamond for my squeeze page, then I’ll be ready…” Many…

How Your Inner Story Shapes Your Reality

“There’s no way I could’ve pictured this moment 5 or 6 years ago…” That’s what my student Michael said to me at my Mastermind after we’d spent the day swimming…

What You’re Really Asking For When You Make an Offer

Let’s talk about enrollment. What do I mean by “enrollment”?When you make your offer – for your product, service, membership site, mastermind, group coaching, or whatever you’re selling – you’re…

From Beginner to Amazing

After skiing for about 40 years, I took my very first ski lesson. And an amazing thing happened: I started getting A LOT better almost immediately.  Learning from an expert…